Leveraging KXEN’s Telecom Blueprint, which includes prepackaged
predictive models and a pre-defined analytical data architecture,
Banglalink was able to streamline much of the time required to prepare
analytical data, build predictive models and deploy resulting scores
Today, Banglalink’s big data analytics approach includes building predictive models from the following:
Building on their recent success, Banglalink soon plans to integrate predictive models with their campaign management system to offer subscribers the right offer at the right time across its customer-facing channels, including their call center and company website. Banglalink also plans to use KXEN’s social network analysis capabilities to identify influencers for viral marketing programs and to detect fraudulent activity with customers taking advantage of new subscriber programs, including rotational churners and multi-SIM users.
“We’re pleased to see Banglalink achieve rapid success using predictive analytics with KXEN’s Telecom Blueprint,” said
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