To date, our management has identified five areas that it believes we need to focus on. The first area is the continued growth of revenues derived from delivering our business management software as a service, commonly known as Software as a Service or (SaaS). To date our Autowork Online, "installer" solution in the
U.Kand Autopart Online, our parts store solutions are being delivered in this way. Both products have been developed by MAM Ltd., our U.K.subsidiary, under the 'cloud' computing model. This is where software solutions are made available to end- users via the Internet and does not require them to purchase the software directly but 'rent' it over a fixed period of time. Our management believes that this will be a rapidly growing market for the U.K.as businesses continue to look for ways of reducing capital expenditures while maintaining levels of service. Autowork Online was launched in 2010 and as of June 30, 2013we had 2,807 subscribers of this service. The product has just been localized and released into the U.S. market. Autopart Online was launched in August 2011, and as of June 30, 2013we had 216 end users subscribing to
this service. 19 The second area of focus is the sales and marketing strategy within the U.S. market. Our management believes that continued investment in this key area is required to help the development of the MAM brand. During the twelve month period ending
June 30, 2013, the Company added two sales associates and two marketing personnel and is actively seeking to recruit additional sales personnel. The third area of focus relates to the launch of our information service, Autocat+ in the U.S. Autocat+ is an auto parts catalog that uses the Data as a Service (Daas) distribution model. MAM Software Ltd.centrally hosts and maintains the data, which is accessed by users via MAM's business management software, a standalone desktop application, or web application. Data can also be 'consumed' via a Web Servicefor integration into B2C websites. Information in Autocat+ is maintained through an automatic verification and standardization process, with updates published daily. In the U.K., there are approximately 11,500 end-users (warehouse distributors, parts stores and auto service providers) who use our information products, for which a monthly or annual subscription fee is charged. Our management believes that launching a US version of Autocat+ will help to sell our business management software solutions. The fourth area is within the U.K.market as we are continually working to sustain the levels of growth in the U.K.business by focusing on additional vertical markets, which share common issues to that of the automotive market. We have developed a reputation of high levels of service and knowledge within the automotive market; and are now working on replicating this reputation in these additional vertical markets. Our management intends to carefully monitor this expansion as a result of the current state of the global economy.