Benefits to Marketers
Improved site speed – Optimize loading of multiple analytics and
marketing tags, proven to slow page loads.
Quicker implementations –Significantly reduced required tag
implementation and deployment time.
Increased efficiencies -Reclaim time that was spent managing analytics
and media tags.
Control and security – Develop and deploy tag strategies by
collaborating with marketing, analysts and IT to recommend, test and
deploy tags all within the new capability.
Enhanced Flexibility – Quickly test and optimize tags without being
bound by release cycles.
Centralized tool management - Trigger many tags and technologies
simultaneously, rather than creating separate rules for each one.
resources for all tag management activities.
Jonathan Watts, director of Web Analytics, LiveNation
“Only Adobe’s dynamic tag management offering is able to handle the
unique feature requests we have for our tag management solution. We
require highly-flexible tags that can handle heavy modifications well
beyond typical templates. We really like the ease of use as well as
how it provides the flexibility to dictate when and why our tags fire.”
Brandon Proctor, vice president of marketing, Build.com
“Adding dynamic tag management to one of the industry’s best analytics
solutions creates significant value for clients like us. We love the
easy-to-use interface and flexibility, but more importantly it helps
my team more quickly, easily and accurately collect, measure and
distribute the critical data we rely on to optimize and monetize our
About Adobe Marketing Cloud
Now there’s a place that puts everything digital marketers need in one
spot. It’s called the Adobe Marketing Cloud. It includes a complete set
of analytics, social, advertising, targeting, Web experience management
and cross-channel campaign management solutions and a social-enabled UI
that brings together everything marketers need to know about their
campaigns. So marketers can get from data to insights to action, faster
and smarter than ever.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
© 2013 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe
logo, Auditude, Marketing Cloud and Target are either registered
trademarks or trademarks of Adobe Systems Incorporated in the United
States and/or other countries. All other trademarks are the property of
their respective owners.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130917006908/en/
Adobe Systems Incorporated
David Olsen, 385-345-1600
Source: Adobe Systems Incorporated