"We also work with network operators on the roadmap – on what new technology will come next. Being a technology provider, we typically design what is going to launch two years in advance so we are the crystal ball for the operators," Srage says.
Srage is not ready to reveal what the next big thing in the world of smartphones will be, but he shares a rosy outlook on the region. Despite reaching a saturation level of 70%, the market is still growing.
"We have seen 35 to 40% growth over the last five years in total market volume and we now see it growing at 25 to 30% over the next two to three years. That is quite healthy growth based on the saturation level we have reached."
This year, the company forecasts in excess of 30 million units of smartphones to be sold in the
"We don't want to push the market below
"For example, Samsung and LG launched TVs that are ultra HD 84 inch. That same capability is available on this chip," he explains. "It's your theatre on the move" and can run audio sound similar to "a theatre experience that you can take with you on the plane or home."
The chip also enables gaming with a similar, or better, quality than on a console, Xbox or PlayStation. It includes all connectivity features such as Wi-Fi and GPS and allows developers to build different applications.
In this context, Srage is also focusing on helping developers build local applications for mobiles and assisting them in commercializing viable ideas. Over the past six months, the company reached out to some 1,000 developers in the region.
Ahead of the game
As we enter an era where new innovations aimed at increasing connectivity crop up almost daily,
When asked whether the introduction of such innovations will negatively impact the smartphones market, Srage disagrees. "These devices help communicate with your surroundings not with people so they won't replace a smartphone," he says. "The accessibility to the Internet and the need for consumers to access it through different devices is leading to the creation to what we call the internet of Everything."
In future, technology will not only enable people to communicate will other people, but will increasingly help the interaction between people and machines and between machines and other machines, he says.
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