"As the overall level of smartphone innovation has flattened, so has the technological and product quality gap between the leading companies and the relative new comers," he said, and adding that LG's innovative product range has an edge over the competitors' lineups unveiled this year so far.
"I believe the G2 is an innovative smartphone in premium category and has all the elements to appease the customers looking for a 'real' change," he said.
Lee said the MEA is the fastest -growing smartphone market in the world with Gulf countries having a major share in the booming business. "The smartphone market in the Gulf region is witnessing a 40 per cent growth annually, which is higher compared to any other part of the world," he said.
In the Gulf, he said the
"We expect the G Pro and G2 will help boost more than double our business in the
"Gitex is the best technology platform to highlight flagship devices as the consumers, retailers, telecom operators, media and other stakeholders will be under one roof to experience and see a wide range of products," he said.
To a question, he said LG is in talks with leading Gulf telecom operators including etisalat, du and Zain, among others, to promote its premium products.
"Our strategic market growth strategy includes reinforcing our position in mature markets like
With smartphone penetration in mature markets approaching the 50 per cent mark, Lee said the growth trend has inclined to emerging markets. "There are different consumer needs and cost issues that must be considered. This requires competitiveness across all segments — premium, mid- and lower-tier — and an in-depth understanding of individual markets," he said.
He said LG will target European markets in the second half of this year by launching the acclaimed Optimus G Pro. "We will demonstrate the superior quality and competitiveness of our technology with the worldwide launch of the G2," Lee said.
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