Today's Golden Age of Video
From the consumer's standpoint, the state of video has never been stronger. Consumers today enjoy (1) more content; (2) higher quality programs; (3) more variety and diversity in video content; (4) more sources for video content; (5) a greatly enhanced capacity to select, manipulate and record video content; and (6) the ability to access video on an increasingly wider range of devices.
Public policy always has been concerned about diversity of viewpoints and niche programs for smaller yet passionate audiences. The cable model brought that ambition to fruition. The cable dial runs the gamut - from compelling scripted dramas, situation comedies, educational content and kids programming to sports, cooking shows, and news and public affairs.
If you are itching to watch video, the number of sources you can turn to has grown exponentially as different providers compete for your business. You may subscribe to cable television and get 100 or more HD channels, the latest premium content and live events, video on demand and the ability to record and watch at your convenience on a DVR. You can get a very similar experience from
Cable also is working to bring better video experiences to consumers wherever and whenever they want, offering, for example, applications that allow subscribers to watch their cable service on their iPads. Cable's "TV Everywhere" initiative makes it possible for cable customers to watch video content they have already paid for on their laptops, tablets, smartphones and other portable devices - no matter where they are. And many cable networks allow viewers to access their programming outside the viewers' multichannel video programming distributor ("MVPD") subscription. Sprint, for example, offers its mobile subscribers access to a wide variety of popular full-length video programs from networks like
If that were not exciting enough, Internet-delivered video has ushered in an even greater explosion of choice. By one estimate, real-time video streaming represents 65.2 percent of downstream Internet traffic in
If market failure is characterized by a lack of new entry, there is clearly no failure in the video marketplace. Companies that stream content are proliferating:
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