Mark Taylor, vice president, Consumer Insights, Razorfish
“The launch of a site is the starting point for your Web experience,
not the finish line. We encourage our clients to continually optimize
their digital experiences and Adobe Target is often at the center
of these efforts. As an active beta user of the new Adobe Target, we
feel that the product’s testing workflows and intuitive targeting
features give it a compelling advantage and we’re excited to help our
clients more aggressively optimize against their revenue goals with
Simon James, global lead, Performance Analytics, SapientNitro
“The latest release of Adobe Target further enhances SapientNitro’s
ability to optimize and storyscape for our clients who rely on us for
digital transformation expertise in an ‘always-on’ environment.
Focused testing is critical when introducing new brand experiences and
the Adobe platform helps our team and clients mitigate risk and secure
long-term project success.”
Target Overview VideoAdobe
Target Demo VideosIntroducing
Adobe Target WebinarTwitter&index=18&md5=7ad0f46563371c0fb4a02261e9ef7312" rel="nofollow">TwitterBlogFacebook&index=20&md5=3e63202c42e07fd836dcf8cc4851831b" rel="nofollow">FacebookForum
The new Adobe Target is expected to be available by the end of September
2013. Pricing is based on a new flat-fee model, enabling customers to
test and target more within a predictable cost structure. For more
information, customers should contact an Adobe sales representative. To
learn more, visit: www.adobe.com/go/target.
About Adobe Marketing Cloud
Now there’s a place that puts everything digital marketers need in one
spot. It’s called the Adobe Marketing Cloud. It includes a complete set
of analytics, social, advertising, targeting, Web experience management
and cross-channel campaign management solutions and a social-enabled UI
that brings together everything marketers need to know about their
campaigns. So marketers can get from data to insights to action, faster
and smarter than ever.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
© 2013 Adobe Systems Incorporated. All rights reserved. Adobe and the
Adobe logo are either registered trademarks or trademarks of Adobe
Systems Incorporated in the United States and/or other countries. All
other trademarks are the property of their respective owners.
2013 Digital Marketing Optimization Survey.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130910006809/en/
John Cristofano, 408-536-4135