is a television broadcast company headquartered in Atlanta, Georgia,
which owns and operates television stations broadcasting 46 channels
affiliated with one of the “Big 4 Networks” (ABC,
and 42 additional channels in 30 television markets. With multiple
stations that include digital properties operating across multiple
markets, and a growing need to improve processes, visibility and
reporting across the company, Gray
chose to replace its legacy traffic vendor with WideOrbit.
selected an integrated suite of WideOrbit
products that will deliver a centralized traffic system, facilitate
digital advertising orders and help improve workflow and efficiencies
across key areas of the organization.
Traffic with the Internet Orders module provides
integration to Google
DoubleClick for Publishers (DFP)
and allows spot and digital advertising to be managed together on a
single order—from order entry through to invoicing.
Media Sales is a comprehensive solution for managing sales
operations across account management, avails and planning, order EC,
multimedia selling, research and analysis.
Cloudis a hosting service that delivers WideOrbit
products to clients over the Internet in a secure and highly reliable
environment, and includes all necessary hardware, software,
integration, maintenance, upgrades and technical support.