How We Market Our Products and Services
We market our software products through distributor's retailers as well as a "white label" solution that will be distributed through its vertical channel, such as insurance and warranty providers. We are continuing to expand our current distribution base with scheduled launches throughout the remainder of the year. We will focus our distribution efforts in four vertical channels:
· Insurance and warranties · Retailers · Original Equipment Manufacturers · Telephone Carriers
We will continue to aggressively add additional partnerships. We expect our current partners will commence scheduled launches of our services during 2013. We are in various stages of negotiations with potential partners in the U.S.,
While, we believe the launch of our base offerings will be commercially successful, it is still too early, to determine the extent of its market penetration.
We continue to invest in our software development, particularly focusing on the smart phone market. We have added additional features, such as:
Last Known LocationPRO: View the approximate location of your registered phone(s) on an integrated map using the phone's built-in GPS.
Lock/Unlock PhonePRO: Remotely lock your phone to prevent unauthorized use and protect your personal information.
Display MessagePRO: Send a message to your phone that locks your phone and displays a message requesting that the Good Samaritan holding your phone contact you to return it.
Set Phone AlarmPRO: Locks your phone and sends a loud, audible alert directly to your phone to immediately pinpoint its location.
Erase PhonePRO: Remotely lock your phone and erase your contacts, photos, etc. from your phone. Since Wirefly Mobile Backup also backs up your contacts, photos, and more, you can easily transfer your stored data to your replacement device in minutes.
In the third quarter of 2011 we completed the first phase of development of a new suite of parental controls to enable parents to monitor and manage numerous aspects of their children's use of smart mobile devices. The parental controls are activated through a simple set-up wizard that helps users establish boundaries for monitoring up to 5 children's locations and times of daily activities like school, sports, and time with friends. Once specific rules are put into place by the subscriber, if the child's phone is not in the location it should be, the intelligent software automatically notifies the subscriber through email or text. Through the secure website and mobile devices a parent can view the exact movements of a monitored child to see where they have been.
Additional functionalities are being developed which we anticipate will be released in the coming quarters
We believe our offerings will adapt to the customer's day-to-day needs, as our cloud system provides smart phones with the ability to link to our cloud and connect to multiple devices, which include PC's and tablets.