"In our old system, the pressure on our inventory and warehousing increased whenever our SKUs did," said Ms Geissler. "
Vet-N-Pet Direct has also significantly improved its order management since making the switch to NetSuite SuiteCommerce.
"The ability to trace an order to its precise location in the supply chain in real-time has significantly improved the service we offer our customers," said Ms Geissler. "
Vet-N-Pet Direct's marketing activities have also undergone a transformation, allowing the retailer to segment and target customers for the very first time. SuiteCommerce enables it to set the right price and incentives to buy, giving the online retailer pricing rules to apply to specific customers, products and categories. Previously, it was unable to record who customers were, what they were buying and how often. As a result, the retailers' customer satisfaction levels have elevated due to the transparency it now has from
"We now have game changing insights into our customers' behaviour and we can respond accordingly," said Ms Geissler. "These insights can now be shared with our manufacturers so we can engage in strategic co-marketing activities with them. Our professionalism, return on investment and confidence across the marketing spectrum has made a giant leap."
NetSuite SuiteCommerce enables B2C and B2B merchants, manufacturers and distributors to seamlessly connect every step of a multi-channel, multi-location business--from Ecommerce, POS and order management to merchandising, marketing, inventory, financials and customer support. Featuring an advanced Webstore that allows the creation of uniquely branded and personalised shopping experiences optimised for multiple devices, SuiteCommerce empowers businesses to run across multiple touchpoints--web, brick-and-mortar stores, social, mobile--all from a single, unified cloud-based commerce system that provides unprecedented visibility into your business and customers. Please visit www.suitecommerce.com for more information.
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