Going forward, our strategy will focus on creating a family of devices and
services for individuals and businesses that empower people around the globe at
home, at work, and on the go, for the activities they value most. This strategy
will require investment in datacenters and other infrastructure to support our
services, and will bring continued competition with Apple, Google, and other
well-established and emerging competitors. We believe our history of powering
devices such as Windows PCs and Xbox, as well as our experience delivering
high-value experiences through Office and other applications, will position us
for future success.
Services for the enterprise
Today, businesses face important opportunities and challenges. Enterprises are
asked to deploy technology that drives business strategy forward. They decide
what solutions will make employees more productive, collaborative, and
satisfied, or connect with customers in new and compelling ways. They work to
unlock business insights from a world of data. At the same time, they must
manage and secure corporate information that employees access across a growing
number of personal and corporate devices.
Table of Contents PART II Item 7 To address these opportunities, businesses look to our world-class business applications like
Microsoft Dynamics, Office, Exchange, SharePoint, Lync, Yammer, and our business intelligence solutions. They rely on our technology to manage employee corporate identity and to protect their corporate data. And, increasingly, businesses of all sizes are looking to Microsoftto realize the benefits of the cloud. Helping businesses move to the cloud is one of our largest opportunities. Cloud-based solutions provide customers with software, services, and content over the Internet by way of shared computing resources located in centralized data centers. The shift to the cloud is driven by three important economies of scale: larger data centers can deploy computational resources at significantly lower cost per unit than smaller ones; larger data centers can coordinate and aggregate diverse customer, geographic, and application demand patterns improving the utilization of computing, storage, and network resources; and multi-tenancy lowers application maintenance labor costs for large public clouds. Because of the improved economics, the cloud offers unique levels of elasticity and agility that enable new solutions and applications. For businesses of all sizes, the cloud creates the opportunity to focus on innovation while leaving non-differentiating activities to reliable and cost-effective providers. Unique to Microsoft, we continue to design and deliver cloud solutions that allow our customers to use both the cloud and their on-premise assets however best suits their own needs. For example, a company can choose to deploy Office or Microsoft Dynamicson premise, as a cloud service, or a combination of both. With Windows Server 2012, Windows Azure, and System Center infrastructure, businesses can deploy applications in their own datacenter, a partner's datacenter, or in Microsoft'sdatacenter with common security, management, and administration across all environments, with the flexibility and scale they desire. These hybrid capabilities allow customers to fully harness the power of the cloud so they can achieve greater levels of efficiency and tap new areas of growth.