Flash deals give way to precise marketing: While flash
deals bring new people in the door, they also lack long-term
results, as redemptions are difficult to track, and promote
single-use transactions. With these flash deals, merchants need to
have smart retention systems in place to make sure that new
customers are quickly converted to loyal customers. By using
effective technology, merchants can deepen discounts to solve real
business problems, such as boosting off-peak sales, winning back
lapsed customers and introducing new services efficiently.
Greater personalization of rewards: To stay competitive,
small businesses need to create unique and memorable experiences
for their customers. And because it costs more to acquire a new
customer than to market to an existing one, expect business owners
to zero in on familiar faces, using customer segmentation to get
the best return possible. Using digital loyalty platforms,
merchants will create more personalized and valuable
rewards—secret deals, exclusive promotions and more—to specific
groups of their choice, such as top spenders or Facebook fans.
For more information, visit spoton.com.
SpotOn is a leading digital loyalty and marketing platform used by more than 6,000 small businesses and 1.3 million consumers nationwide. For consumers, SpotOn eliminates the need to carry multiple punch cards with a seamless digital check-in to access rewards and perks. Using SpotOn's tablet-based dashboard, merchants now have an entirely new and simple way to connect with their customers using social, mobile and email marketing. With one click, merchants can learn more about their customers by viewing typical spend and campaign redemption activity. SpotOn was founded in 2011 by serial entrepreneurs with decades of experience helping local businesses increase profits with technology solutions. SpotOn is headquartered in
For more information, visit www.spoton.com.
Affect for SpotOn