"Collective action is needed to change the trajectory of young lives," says Bruce MacDonald, President and CEO of Big Brothers Big Sisters of Canada. "This study is sending a powerful message: the private sector, governments and individuals can support BBBS mentoring programs knowing that their investments will have a transformative effect on young lives and yield robust long-term financial returns and societal value."
The idea of collective action to invest in the future of boys and girls in need of guidance through BBBS programs is gaining strength.
Three recently announced sponsorships will generate an estimated financial return of $78.3 million over 40 years.
Standard Life, a sponsor of Big Brothers Big Sisters since 2009, has renewed its commitment with an investment of $1.125 million over the next five years. The funds will go towards recruiting more volunteer Big Brothers and Big Sisters.
"Many causes are worthy of our support. We now have the proof that mentoring with Big Brothers Big Sisters does much to improve the quality of life in our society," said Sophie Fortin, Senior Vice-President, People, Business Change and Communications, Standard Life Financial. "We're in the business of investing for the long term. We're proud of our commitment to the future of young Canadians and the positive effect it has on the health of our communities. This is truly one of the most satisfying investments we can make."
Boston Pizza, a new corporate sponsor, has also made a five-year pledge to invest a minimum of $1.5 million in BBBS mentoring programs.
"We see the impact and benefit of strong mentorship in our restaurants every day as more than 22,000 young people are employed at Boston Pizza restaurants from coast-to-coast," said Cheryl Treliving, Executive Director of the Boston Pizza Foundation. "This study confirms the importance of role models and mentoring, as well as the long-term impact we can have on the lives of individuals and on the health of our country and workforce."
The Government of Canada through the auspices of Citizenship and Immigration Canada is investing $1.6 million in BBBS over three years. The funds are dedicated to establishing programs to serve the mentoring needs of immigrant youth.
The BBBS SROI study compares the life outcomes of single parent children of very similar backgrounds who had a BBBS mentor with a group that did not have that experience. The differential life outcomes were then identified and attributed to the program based on self-reported causal assessments. BCG then translated the causal differential life outcomes into societal dollar impacts and compared them to the up-front investment on a Net Present Value (NPV) basis to generate the ROI. The study was undertaken by BCG using a combination of qualitative and quantitative methods. The qualitative research consisted of fifty 1:1 interviews where hypotheses were tested and refined in preparation for the quantitative research. All of the quantitative research was undertaken via online survey and weighted to ensure a representative socio-economic, demographic and geographic sample in Canada.
About Big Brothers Big Sisters of Canada
For one hundred years, Big Brothers Big Sisters has been making a positive difference in the lives of Canada's youth by developing and implementing a wide range of mentoring programs. BBBS volunteer mentors teach by example the importance of giving back, of staying in school, and of respecting family, peers and community.
Most Popular Stories
- SpaceX's Satellite Launch Is 'Game-Changer'
- Reid Confident Congress to Pass Immigration Bill
- Maui Visitor Killed in Shark Attack
- Donors Abandon GOP Over Gun Stance
- Mexico: 'Extremely Dangerous' Radioactive Material Stolen
- CEOs More Optimistic About Economy, Hiring
- Climate Change Early Warning System Urged
- Private Sector Employment Surges by 215,000 Jobs
- Newtown 911 Tapes Being Released Today
- Wisconsin Gov. Campaign Aide Fired Over Tweets