In April 2013, Brake, Road Safety GB, Road Safety Analysis (MAST), RoadSafe, The Good Schools Guide and Colas joined forces with AXA car insurance to develop the first comprehensive schools road safety tool which will be launched in Autumn 2013.
With the aim to eventually analyse all 30,000 plus local school areas across the country, the tool will consider key facts such as speed limits, road safety measures including speed bumps, as well as crossings and road markings while also incorporating key road density information, crash rates, crash types and more - for every single school.
Collating more than 50 pieces of information per school, AXA car insurance is working with renowned industry experts and ex-government advisors Road Safety Analysis (previously MAST) to establish a true 'safety factor' for each school location.
This information will be fed to schools and local authorities via partners who will look to build connections and a means to improve the areas around school to help reduce casualties even further. This will be based on the best road safety standards around schools observed by the campaign throughout the year.
Top six factors making up parent priorities when choosing a school for their child:
1 - Proximity of school to home (69 per cent)
2 - Education standards (56 per cent)
3 - Safety of their child (47 per cent)
4 - Whether child is able to get to and from school by themselves (41 per cent)
5 - Standard of sports facilities (24 per cent)
6 - Whether the school has specific road safety initiatives such as 'Walk to School' (20 per cent)
For more information and updates about the campaign, visit: www.axainsurancezone.com/roadsafeschools
About our partners:
Brake, the road safety charity
Road Safety GB, a national road safety organisation representing local government road safety teams across the UK
Road Safety Analysis (formally MAST), market leader in supplying innovative, creative and competitive services to the road safety sector
RoadSafe, the leading forum for promoting and devising solutions to road safety problems
The Good Schools Guide, the indispensable, impartial guide to UK state and private schools
Colas, delivering sustainable solutions for the design, building and maintenance of the UK's transport infrastructure
Notes to Editors
Research conducted by Opinium of 2,001 UK adults April 2013
2,412 children up to 15 years old involved in road accidents in 2011 according to Department for Transport statistics (RAS30062)
AXA is one of the largest general insurers in the UK and underwrites a broad range of products for individuals and businesses. AXA Direct Insurance offers car, home and travel insurance through its website www.axainsurance.com and is designed to make buying insurance fast, secure, convenient and easy-to-use.
The AXA Group is a worldwide leader in insurance and asset management, with more than 163,000 employees serving 102 million clients in 57 countries. In 2012, IFRS revenues amounted to Euro 90.1 billion and IFRS underlying earnings to Euro 4.3 billion. AXA had Euro 1,116 billion in assets under management as of December 31, 2012.
In the UK AXA operates through a number of business units including: AXA Wealth, AXA Commercial Lines and Personal Intermediary, AXA Personal Direct and Partnerships, AXA PPP healthcare, AXA Ireland and an independent distribution business Bluefin. AXA employs over 12,000 staff in the UK.
The AXA ordinary share is listed on compartment A of Euronext Paris under the ticker symbol CS (ISN FR 0000120628 - Bloomberg: CS FP - Reuters: AXAF.PA). AXA's American Depository Share is also quoted on the OTC QX platform under the ticker symbol AXAHY.
The AXA Group is included in the main international SRI indexes, such as Dow Jones Sustainability Index (DJSI) and FTSE4GOOD.
It is a founding member of the UN Environment Programme's Finance Initiative (UNEP FI) Principles for Sustainable Insurance and a signatory of the UN Principles for Responsible Investment
Brazil (PR agency for AXA Car Insurance)
020 7785 7383 or 07809 776 432
Brazil (PR agency for AXA Car Insurance)
07809 776 432
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