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Edmonton's K-Days Unveils Bigger, Bolder 2013 Edition

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EDMONTON, ALBERTA -- (Marketwired) -- 07/12/13 -- Call me K-Days?

Definitely. With pop singer-songwriter sensation Carly Rae Jepsen called to the first-ever K-Days - just one of a stellar group of headliners appearing at Edmonton's king-sized fair - this summer extravaganza has got your number and it's not about maybe.

From July 19 through July 28, the focus will be on the midway, music, parades, family fun, and food favourites that can only be found on the fair grounds at Northlands.

"We want our guests to experience K-Days as their own summer festival and have worked to create an event that allows them to plan how they want to enjoy their summer festival," says Richard L. Andersen, President and CEO of Northlands, the community organization behind the event. "At this year's festival, we will have exhibits to suit everyone in your family from the sports fanatic to the dreamer."

New & Improved It's all about fun and increased excitement levels as K-Days unveils 17 new attractions for 2013. Here's what you can expect:

More Parades: New this year, the twice daily K-Days Mini Parade on the midway (July 22-26 at 4:30 p.m. and 7:30 p.m.).

New Midway Attractions: The Elastic Gymnastics Aerial Thrill Spectacular and Mach 3, an extreme ride that produces an acceleration of 3.5 g on those daring to try it.

Return of the Klondike: A favourite of earlier incarnations of K-Days, this year's fair reunites its guests with the thrill of the gold rush and the golden days of the Klondike. Strike it rich as 19th century-style gold panning is back. Check out the Chilkoot Gold Mine or hop on-board the Klondike Express for an old-time locomotive tour.

Now Playing: What's a festival without magic and mystique? Mana enchants with unforgettable worlds where exotic creatures, illusionists, fire eaters, acrobats, jugglers, BMX bikers, contortionists and special effects create a spell-binding, show-stopping experience.

Do it Alberta Style: The new Our Alberta exhibit is an interactive journey that provides a breathtaking look at the province. Relive gold medal glories at the new K-Days Sports Hall.

Kid Friendly Fun: Kids Town is the place for children to explore and learn about the world they're growing up in by taking part and 'working' in places like the Construction Zone or the Doctor's Office.

Music to the Max

K-Days will make you want to channel Classified's "Inner Ninja," Carly Rae will show that she still has your number and Down With Webster will leave you feeling like "You're One in a Million."

But that's just for starters as these and a host of headliners take to the Koodonation Stage nightly. During the day, the new Koodonation Stage will feature live entertainment including hypnotists, mentalists and cover bands. When the sun sets, the volume cranks up and you'll be rocking, rolling, singing the blues and doing everything in-between.

But guess who else will be at K-Days? Burton Cummings, one of the most celebrated rock artists in Canadian music history.

Want more? Well, say "Hello" to Dragonette or catch The Tea Party. How about Colin James, winner of six Juno awards? Or perhaps multi-award winning rockers Arkells and Matt Mays are more your speed? Feeling a little bit country? K-Days has that covered too with hot Canadian country artists Chad Brownlee (chart topping hits such as "Smoke in the Rain" and "Love Me or Leave Me") and Dallas Smith ("Jumped Right In"). Platinum Blonde will also be taking the stage.

K is For? If you said, 'K' is for kids, a kaleidoscope of outlandishly good fair food, Klondike Kate, or kick-starting your summer fun, you would be right on all accounts.

The newest version of Edmonton's annual fair, K-Days traces its roots back to the late 1800s. In the early 1960s, a Klondike theme and links to the Klondike Gold Rush changed the face of the event in ways no one could have imagined, becoming part of Edmonton's fabric. While the name was changed to Capital EX from 2006 to 2012, Edmonton never fully let go of its fondness for the Klondike tradition.

"We know that history and tradition are important to fairgoers," says Andersen. "This is Edmonton's fair, and we've heard loud and clear that our community is nostalgic towards the Klondike theme of past festivals. We hope to honour the traditions and memories of our community by bringing back Klondike Kate and the other programming you've asked for." But does the 'K' stand for Klondike? That's up to you to decide.

Ticket to Ride K-Days' thrills start at noon daily when the gates open. Indoor attractions close at 11 p.m. daily while public access to the fair ends at midnight daily. K-Days is held at Northlands Park at 7410 Borden Park Rd. and is accessible via Edmonton's Light Rail Transit's (LRT) Coliseum Station. Daily admission is $14 for those aged 13 to 59, $10 for youth aged seven to 12, and $7 for seniors (60-plus). Children age six and under are admitted free.

Ride fans will want to consider the Coca Cola Ride All Day Pass at $59 ($45 plus $14 gate admission) or can purchase Midway Ride Coupons on site with one coupon for $1, 11 coupons for $10, 22 coupons for $20, or 55 coupons for $50. Each ride requires approximately four to six coupons. A Midway Express Access Pass, at $20, is new this year and offers front-of-the-line access to all midway rides, but it also requires the purchase of a Ride All Day Pass or ride coupons. The Midway Express Access Pass is only valid for the day it is purchased on. A limited number will be available daily.

Edmonton Tourism promotes Greater Edmonton as the destination of choice for tourism, conventions, major events and film production and is a division of Edmonton Economic Development Corporation (EEDC). Edmonton Tourism encourages socially and environmentally responsible tourism. For more information, visit www.edmonton.com Learn more about Edmonton through the stories of people who've experienced it at www.edmontonstories.ca.



Contacts:
Edmonton Tourism - Media contact
Renée Williams
Media Relations Manager
780.932.4865
rwilliams@edmonton.com
www.edmonton.com



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