UP is part of Y&R's innovation incubator, The Spark Plug, which offers startup companies office space within Y&R in exchange for access to their innovative thinking and products. UP has been a partner to Shazam over the past year, working together to build custom TV-activated experiences for brands during the Olympics, MTV VMAs and Grammys, among others.
Terms of the partnership are not being disclosed; however, significant resources will be dedicated by all parties to drive appropriate adoption among the brands served by all of the partners. UP will also make all of their TV content Shazam-ready for brand integrations.
Y&R is one of the leading global marketing communications companies. It is made up of the iconic Y&R Advertising agency; VML, one of the leading global digital agencies, and iconmobile, a premier mobile marketing company.
Y&R's founder, Raymond Rubicam, believed that the company's mission was to Resist the Usual on behalf of our clients. Today, that is kept alive by melding top-flight creativity with innovation to create new consumer experiences.
Y&R's largest agency, Y&R Advertising, has 187 offices in 91 countries around the world, with clients that include, Campbell's Soup Company, Colgate-Palmolive, Danone, Virgin Atlantic, Xerox, Revlon, GAP, Land Rover, and Telefonica, among many others.
Shazam is the world's leading media engagement company with more than 350 million users in 200 countries and adding another 10 million new users each month. With the industry's unlimited, fastest tagging in the Free and premium Encore Apps on iOS and Android devices, Shazam is the best way for people to discover, explore, buy, and share more music, TV shows and branded content they love.
Shazam makes it easy for people to share their discoveries with their friends on Facebook using the Shazam Friends feature, as well as on Twitter and Google+. For people who don't yet have the Shazam application on their smartphone, it is available for FREE on every major platform and can be found on iTunes App Store, Google play, Amazon App Store, AT&T's AppCenter, Verizon VCast app store, Nokia Store, Windows Phone Marketplace, BlackBerry App World, and GetJar.
About Shazam for TV
The Shazam for TV service was expanded in September 2012 to include all US nationwide programming on 160+ channels, essentially every show on every channel. In the last year, Shazam for TV Advertising, which started in North America, was expanded to the UK, Western Europe and Asia Pacific. The service is already generating double-digit millions in revenues, with Shazam for TV Advertising integrated into over 250 TV ad campaigns since launch, including those for more than 150 A-list global brands such as Pepsi, Toyota, Barclays, Sony Entertainment and many more.
For further information about Shazam Entertainment visit www.shazam.com and @ShazamNews. You can also follow us on Facebook or Google+. For daily music updates follow the Shazam Blog and @Shazam.
Shazam Media enquiries: PR@shazamteam.com
The Shazam, Shazam Encore, LyricPlay, Shazam for TV names and icons are trademarks of Shazam Entertainment Limited.
About Unconventional Partners
UNCONVENTIONAL PARTNERS (www.unconventionalpartners.com) is a team of experienced unconventional thinkers who build social and video-based, multi-platform consumer experiences for multiple brands to participate. Unconventional Partners was founded in January 2009 by Mark Berryhill and Michael Kelley. Prior to the creation of UP, Berryhill served as VP of Creative Affairs and Programming for Meredith Video Solutions. Kelley was formerly a Partner with PricewaterhouseCoopers where he spent nearly two decades in digital media as well as a senior leadership role in the firm's marketing and brand efforts.
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PR Associate, Y&R
Text100 New York for Shazam
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