"It All Begins with Data Quality: Building the Foundation for Business Intelligence," prepared by Nathaniel Rowe, Research Analyst for the Aberdeen Business Intelligence and IT Infrastructure practices, indicates that most of the recent conversations in the data management world have centered on new flashy technologies: Big Data, self-service analytics, and real-time business intelligence. However, lost amidst all the glitz and glamour is that these advanced tools are dependent on the strong fundamentals of data capture, cleansing and governance. In Aberdeen's third-annual Master Data Management research study the single element cited as the most important is data quality. Out of the organizations participating in the study, leading enterprises were shown to be three times more likely than others to adopt data quality tools. This correlated directly with increased performance in data analysis, employee efficiency, and the speed and accuracy of business decisions. To obtain a complimentary copy of this report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=8556&camp=2.
"Maximizing Productivity of the Predictive Modeling Process," prepared by David White, Senior Research Analyst in the Aberdeen Business Intelligence research practice, shows that big data puts predictive analytics front and center as a business priority. Prior Aberdeen research (Go Big or Go Home? Maximizing the Value of Analytics and Big Data) found that 90% of organizations using big data also used predictive analytics technologies. This is a natural fit. As data sets become larger and more complex it is only going to get harder to spot patterns using the naked eye and a business intelligence tool. The rigor of statistics that predictive analytics provides can help here. As this Analyst Insight reveals, organizations that are able to build and refresh their predictive models faster than their peers are able to leverage the skills they have available more effectively. In addition, those same organizations make a great use of automation and the available skills. To obtain a complimentary copy of this report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=8522&camp=2.
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