"Embedded Analytics for ISVs: Honing a Competitive Edge with BI," prepared by Michael Lock, Vice President and Principal Analyst for the Aberdeen Business Intelligence research practice, states that the software industry has long been characterized by fierce competition and fragmentation. With nearly zero production costs, but very heavy R&D spending, thousands of Independent Software Vendors (ISVs) compete on the strength and breadth of their product features and the clarity of their marketing message. At the same time, today's software consumers -- particularly in the business world -- are becoming savvier in their use of technology and increasingly receptive to business intelligence (BI) and analytical tools that can help transform raw data into actionable insight. In an effort to engage and expand their customer base many ISVs today embed business analytics capabilities as an integrated module or extension built within their existing tools. To obtain a complimentary copy of this report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=8442&camp=2.
"Small Company Analytics: A Warm Slice of Insight for Mom and Pop," also prepared by Michael Lock, reveals -- if it wasn't already at the top of our collective minds heading into autumn 2012, then the 2012 presidential campaigns cemented for us -- the importance of small business to our nation's economy. According to the most recent census data, firms employing fewer than 100 people constitute 98% of the nearly 6 million companies in the U.S. Moreover, these small businesses employ more than 42 million Americans. Often referred to as "Mom and Pop Shops," these companies face the same challenges as larger enterprises, albeit on a smaller scale. Focusing specifically on small companies, this Aberdeen Sector Insight investigates the measurable business impact attainable through effective business analytics. To obtain a complimentary copy of this report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=8516&camp=2.
About Aberdeen Group, a Harte-Hanks Company
Enabled by its team of 40 research analysts covering 16 industry-sector categories, access to 35,000+ benchmarked enterprise decision makers, and 2.5 million research readers, Aberdeen Group -- a Harte-Hanks Company (NYSE: HHS) -- is the trusted advisor to global technology markets, providing corporations with insights that drive IT decisions. Aberdeen's independent, fact-based research and market intelligence is used by the Fortune 1000, Global 500, and Software 500.
Aberdeen has offices in Boston and London. Harte-Hanks operates 25 offices in the United States, and has locations throughout Asia-Pacific, Europe, and Latin America.
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