The BackOps business model is based on the premise that educated women shouldn't have to choose between caring for their young children and maintaining their professional identity. Through its software platform, BackOps enables a new option: professional women can work from home while their children are in school and keep their skillset current. BackOps crowdsources and harnesses this enormous pool of educated mothers -- known as "Riveters" -- and matches its SMB clients' needs with Riveters' capabilities.
"We're convinced that BackOps' extremely forward-thinking, low-cost business model will become the standard as an SMB back office platform, so it was a clear choice to co-lead this round of funding," said Mathias Schilling, Managing Partner at e.ventures, and early investor in and board member of both Angie's List and AppFolio.
BackOps integrates proprietary, cloud-based automation software with dashboards that provide customers with real-time information at their fingertips to ensure all back-office operations run efficiently. The platform completely automates accounting, HR and finance tasks and creates an all-in-one, paperless solution for small- to mid-sized businesses. It offers the service on a subscription basis, with monthly fees based on company size and specific back-office needs. BackOps' customers are typically live in three to eight business days, making the transition efficient and smooth for SMBs. Both BackOps' customers and its Riveter workforce are located across the country.
"It's exciting to be able to match the back office needs of hard-working entrepreneurs with the skills of highly educated moms, all while eliminating the inefficiencies manifested by traditional back office vendors who have incentives to stay inefficient," said Kristen Koh Goldstein, BackOps' Co-founder and CEO. "We're on a major growth trajectory and this investment will enable us to accelerate our growth."
BackOps helps small- and medium-sized businesses (SMBs) eliminate the pain of running back-office operations. Its integrated, comprehensive solution combines state-of-the-art software with a crowdsourced legion of highly educated, skilled and qualified stay-at-home moms to offer an affordable, scalable, on-demand solution that saves time and money and improves business efficiencies. Designed for the needs of businesses without the time or budget to deal with multiple platforms or outsource back office operations piecemeal, BackOps offers a subscription model for managing the day-to-day accounting, HR, and financial reporting processes, connecting them seamlessly on an automated dashboard. Headquartered in San Francisco, BackOps was co-founded by Kristen Koh Goldstein, a former CRO, and Mark H. Goldstein, BackOps' Chairman and 10-time entrepreneur. BackOps is backed by Sherpa Ventures, e.ventures and Google Ventures, as well as angel investors including CrunchFund, Mark Pincus, Naval Ravikant and Babak Nivi. For more information, visit www.backops.co.
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