TORONTO -- (Marketwired) -- 07/11/13 -- Investor relations is at an historic crossroads as an increasing number of public companies and IROs are recognizing the opportunity to incorporate social media into their standard IR practices. On July 24, IR Magazine and Marketwired will explore how IROs can harness the power of social media for investor relations during "A Social Media Roadmap for Investor Relations," a webinar presented by Neil Stewart, editorial and research director at IR Magazine, and Kurt Heinemann, chief marketing officer at Marketwired. During the webinar, Stewart and Heinemann will break down the ways social media can be used for investor relations into simple, straightforward, and actionable steps -- from assessing resources and monitoring to using social media to supplement existing disclosure practices.
"In the past year, we've witnessed a series of events that have interconnected investor relations and social media. The question is no longer whether it makes sense to integrate the two, but how," said Heinemann. "What IROs need now is an actionable plan to get started, and by merging Marketwired's social communications expertise with IR Magazine's extensive knowledge of investor relations, we're able to provide a 360-degree perspective of what that should look like."
In addition to getting a recommended "roadmap" to smartly use social media to gain traction and drive awareness, attendees will see how other public companies are adopting social media for investor relations. They will also learn how to reap other benefits from social media such as identifying potential crises, trends and key influencers, measuring communication reach, and reporting to senior management on market sentiment.
"There are so many articles and resources explaining why IROs should invest in social media, but none that provide a truly actionable plan to get started. And that's what this webinar will deliver," said Stewart.
•What: "A Social Media Roadmap for Investor Relations" -- a free webinar presented by IR Magazine and Marketwired
•When: Wednesday, July 24, 2013, 10 a.m. PDT / 1 p.m. EDT
The one-hour session will be archived for later viewing. All registrants receive access to the archived webinars.
•Who: Neil Stewart, Editorial and Research Director, IR Magazine
Kurt Heinemann, Chief Marketing Officer, Marketwired
•Register: Click here to register for the webinar.
This webinar is part of Marketwired's ongoing series to help businesses keep pace with the changing marketplace, uncover new opportunities, and harness the power of influence.
On Twitter? Connect with @Marketwired in advance of the webinar, or follow along live on Wednesday, July 24, at #SMforIR.
About the Presenters
•Neil Stewart, Editorial and Research Director, IR Magazine
Neil is a roving editor and spokesman for IR Magazine, a global print and online magazine based in New York and London. He also oversees the investor surveys behind the IR Magazine Awards world-wide and helped launch IR Magazine's sister publication Corporate Secretary, the governance, risk and compliance monthly. Originally from Montreal, Neil has chaired IR Magazine conferences and spoken at other events around the world during his more than 18 years as a financial journalist.
•Kurt Heinemann, Chief Marketing Officer, Marketwired
Kurt Heinemann champions the Marketwired brand experience. He is a seasoned marketing executive and business strategist with experience in branding, web marketing, lead generation, public and analyst relations, ecommerce, and strategic partnerships. He has a strong track record of success in communicating a company's unique value proposition to potential customers, partners, and market influencers through strategic and creative means.
About IR Magazine
IR Magazine, originally launched by the Economist Group, is renowned for providing quality insight and a global perspective. Cross Border's flagship publications, IR Magazine and Corporate Secretary, are essential reading for executives around the world. Our awards are a key part of the calendar in leading financial centers including New York, London and Hong Kong. With an expanding portfolio of digital properties and more than 20 conferences and events each year, we are well positioned for growth.
Partnering with companies of all sizes -- from start-ups to Fortune 500 enterprises -- Marketwired is an innovative, social communications company offering best-in-class, global news distribution and reporting. Powered by Sysomos, Marketwired's products also provide state-of-the-art social media monitoring and analytics. This critical business intelligence provides instant and unlimited access to all social media conversations, allowing brands to see what's happening, why it's happening, and who's driving the conversations.
Marketwired is majority-owned by OMERS Private Equity (www.omerspe.com).
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