HILLSBORO, NH -- (Marketwired) -- 07/08/13 -- With the Global Rallycross Championship expanding to a true global presence in 2013, SYLVANIA Automotive Lighting has provided extra incentive for drivers competing in domestic GRC events in 2013 with the inception of the $20,000 battle for the SYLVANIA SilverStar® zXe Cup.
New to the GRC series in 2013, the SYLVANIA zXe Cup will go to the driver that earns the most championship points in four of the series' U.S.-based events this season. The fight for the SYLVANIA zXe Cup starts with the July 11 race at New Hampshire Motor Speedway and wraps up at Charlotte Motor Speedway on September 22.
"The GRC featured great racing last year and we expect that the addition of the SYLVANIA zXe Cup, and the $20,000 prize that goes with it, will raise the competition level even higher in 2013," said Joe Verbanic, Marketing Manager, SYLVANIA Automotive Lighting. "We are eagerly anticipating seeing some of the top rally talent in the world going wheel-to-wheel in the battle for the prize!"
The Global Rallycross Championship enjoyed a breakout year in 2012, attracting some of the biggest names in rally racing from around the world. Domestic stars such as Ken Block, Travis Pastrana and Tanner Foust went door-to-door with European rally heroes including seven-time World Rally Champion Sebastien Loeb and former WRC champ Marcus Gronholm over six events, which were all televised on the ESPN family of networks.
"We are extremely excited to have SYLVANIA involved with Global Rallycross again this season," said Brian Gale, Global Rallycross President. "We were fortunate to have such a quality brand be a part of the New Hampshire and Las Vegas rounds last year and to see this partnership grow is fantastic. We are hoping for a long term relationship that can continue to build both brands through the promotion of the SYLVANIA zXe Cup."
"We are proud to provide a national venue for Global Rallycross races around the country. SMI tracks host four of the five GRC races from coast to coast including here at New Hampshire Motor Speedway," said Jerry Gappens, Executive Vice President and General Manager. "As an extension to our SYLVANIA sponsorship, we are pleased that SYLVANIA Automotive is partnering with us for a second year on the SYLVANIA SilverStar zXe Cup in a program that will also extend to other SMI tracks. This is a proven partnership and this style of extreme racing is what our fans are demanding. We are hopeful to continue this partnership for many years to come."
The schedule's eight races are the most in the short history of the series, with four of the events being contested as part of the X Games competition. The four races that make up the battle for the SYLVANIA zXe Cup will all take place at Speedway Motorsports Inc. facilities including New Hampshire, Bristol Motor Speedway, Charlotte Motor Speedway and Atlanta Motor Speedway.
2013 SYLVANIA zXe Cup Global Rallycross Championship Events
July 11 - New Hampshire Motor Speedway, Loudon, N.H.
July 20 - Bristol Motor Speedway, Bristol, Tenn.
Aug. 11 - Atlanta Motor Speedway, Hampton, Ga.
Sept. 22 - Charlotte Motor Speedway, Concord, N.C.
To see photos from each event and follow the point standings battle for the SYLVANIA SilverStar® zXe Cup, visit www.facebook.com/SylvaniaAutomotive. For more information on SYLVANIA Automotive Lighting products, visit www.sylvania.com/auto.
About OSRAM SYLVANIA Automotive Lighting
OSRAM SYLVANIA, together with OSRAM GmbH, is the world leader in automotive lighting for original equipment manufacturers (OEMs) and the automotive aftermarket. The company's global automotive lighting division has its principal North American operations in Hillsboro, N.H., with nearly 600 employees. In addition to TS 16949, this facility has also achieved ISO 9001 and 14001 certifications. Automotive Lighting designs, develops, manufactures and markets state-of-the-art automotive light sources, including auxiliary, advanced halogen, LED and high-intensity discharge lighting for interior, exterior and forward lighting applications. More than 400 lamp types are produced for cars, trucks, and electronics in facilities throughout the U.S., Europe, and Asia. Automotive applications for OEMs are marketed under the OSRAM brand, while products for the aftermarket are sold under the SYLVANIA brand.
About OSRAM SYLVANIA
OSRAM SYLVANIA is a leader in lighting solutions and services, specializing in innovative design and energy saving technology. The company sells products for homes, businesses and vehicles primarily under the SYLVANIA brand name, and also under the OSRAM brand. Headquartered in Danvers, Mass., OSRAM SYLVANIA is the North American operation of OSRAM GmbH. For more information, visit www.sylvania.com or follow us on Facebook and Twitter.
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