THE ORIGINAL PLAN
Throughout the course of the current quarter, the Company has successfully established a supply relationship with a large national retailer including direct in store sales, direct to distribution sales and special order sales. The Company has also launched Eco's Fire Break and Christmas Tree Protection products which are now available on the retailer's web site.
In the most recent weeks, the Company has leveraged an agreement to catalyze the immediate launch of special order and direct to store sales pilot programs, respectively. These programs, by virtue, enable Eco to efficiently engage two specific test markets called pilot programs that are now underway in the -- Northeastern US and Southern California markets -- comprised of twenty-two select, retail stores. Of the stores currently identified for participation in this program, nine have been activated for special orders, including one standout store that is now maintaining physical on-the-shelf inventory in Copiague, Long Island. The remaining eight stores in the Northeast test market are tentatively scheduled to become active in the direct to store sales program, physically carrying a select product assortment comprised of six SKUs, the week after Fourth of July holiday weekend. The Southern California market pilot is scheduled to begin in the coming weeks and will mirror the activation and in-place operation currently underway on the East Coast.
For more information on our program please visit our blog at: http://ecob.net/index.php?p=blog
All active stores can be viewed on our store locator at: http://ecob.net/index.php?p=products&id=152
In conjunction with Eco's agreements with this large retailer, the Company has created the National Account Manager position, organically selecting a qualified candidate directly responsible to the Company's CEO for the day-to-day account management and supervision for all associated business as it pertains to the aforementioned agreements. The newly selected National Account Manager, Nathaniel Bruce, is currently in the process of training stores and their associates within the test markets for activation in the special order sales program and follow-on direct to store sales program, respectively.
The Company's affiliate network has experienced success and subsequent growth as a result of Eco's momentum created in the Industry. With the paradigm shift in the lumber industry underway, the acceleration toward the adoption of protected lumber is being experienced by both the Company and our affiliates. Specifically, Denver and Austin-based Eco Affiliates are now reaping the benefits of the company's aggressive market and social media campaigns with large multi-family projects in their regions. The affiliates increased production within their respective regions has resulted in repeat bulk orders of Eco's Red Shield chemistry; and with the increase in red lumber being utilized on high-profile jobs serviced by these affiliates, professionals within the Industry are taking note, yet again supporting the shift away from raw, unprotected lumber.
INCREASED PRODUCTION TO MEET DEMAND
As a result of the projected coating service sales volumes in support of the large retail business channels, ECOB's Salem facility continues to coat lumber shipped in directly from the Retailers lumber producer creating a finished product for resale into the retailer's locations. The increased production has been scaled to meet the retailer's demand in which the Company has delegated the controlled release of product and the speed of the roll to the discretion of the Retailer, which in turn has created an environment supportive of maximizing the Company's success in this program.
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