As PITOOEY! looks to its future, the Company expects to place a heavy emphasis on launching Version 2 of the PITOOEY! App and executing substantial marketing programs to promote adoption and use of the App, as well as establishing a greater market share for the C1M Affiliate Program.
The global digital marketing industry is expected to reach over $160 billion by 2016, according to eMarketer. Of that amount, eMarketer believes that approximately $24 billion will be dedicated specifically to mobile advertising by 2016. PITOOEY!'s services encompass both social media and mobile advertising services, so the Company believes it is uniquely positioned to capture a niche in this large and rapidly growing industry.
Although the market for mobile marketing and advertising solutions is relatively new, it is very competitive and is characterized by frequent new service introductions and rapidly emerging new platforms and technologies. The Company believes that the key competitive factors that its customers consider in selecting marketing and advertising solutions include, but are not limited to:
1. An integrated, scalable, and relatively easy to implement platform, which can expand the reach of their future campaigns;
2. solutions providing high quality functionality that meets their immediate marketing and advertising needs;
3. sophisticated analytics and reporting; and
4. high levels of quality service and support.
PITOOEY! competes with companies of all sizes in a variety of geographies, which offer solutions that rival single elements of PITOOEY!'s platform, such as mobile advertising networks, mobile ad serving and ad routing providers, mobile website and content creators, mobile payment providers, aggregators, providers of mobile publishing and application development, SMS aggregators or providers of mobile analytics. At times, the Company expects to compete with interactive and traditional advertising agencies that perform mobile marketing and advertising as part of their services to their customers.
About PITOOEY!, Inc.
PITOOEY!, Inc. is a complete digital marketing agency offering businesses unique service packages based on the client's desires. Based on these desires and what type of following or reach they would like to establish enables them to be filtered through three wholly-owned subsidiaries, to provide the perfect fit: PITOOEY! Mobile, Inc., Choice One Mobile, Inc. and Rockstar Digital, Inc.
For more information, please visit:
About TopHat Capital, LLC
TopHat Capital LLC is an execution-based advisory firm focused on helping companies move closer to the attainment of their goals. TopHat utilizes its vast experience, global network, and access to capital to assist its clients build better businesses. We provide solutions: whether for an equity fund looking to grow an asset base and desiring to increase the size of assets under management, or for a standard company with strong potential needing capital, advisory work or introductions to reach the next level.
TopHat's experience is both broad and deep. The firm's professionals, who have each built and sold companies, in combination with those possessing decades of Wall Street experience, combine their knowledge and understanding to provide timely solutions that create the link for the attainment of your goals and a satisfied client.
TopHat was founded in 2011 and is headquartered in New York City. Top Hat is not a Broker-Dealer and, as such, is not compensated in connection with the introduction of assets.
This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of PITOOEY!, Inc., its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond PITOOEY!, Inc.'s ability to control and their actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in PITOOEY!, Inc.'s filings with the Securities and Exchange Commission.
For further information contact:
PITOOEY!, Inc. Public Relations and Shareholder Information
Phone: (800) 953-3350
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