A key aspect of Williams & Williams' unique value proposition to clients is its live on-site, global auction strategy. Williams & Williams is the only major auction company to conduct its live auctions simultaneously at the property and online led by a highly trained, professional auctioneer. According to the company, its "Live From Location" on-site and online auctions result in bids 11 percent to 15 percent higher than those realized through "Online Only" auctions.
Sister company, Auction Network®, plays a key role in Williams & Williams "Live From Location" auctions. Auction Network connects the live experience to the bidders and the seller. Bidders on Auction Network sense they are participating live and in-person as the auctioneer speaks directly to them as well as to the on-site bidders. They bid in real-time with bidders on-site through Auction Network's industry-leading, online bidding platform. Sellers get to watch all the auction action from the convenience of their office. Auction Network also significantly expands the reach and visibility of Williams & Williams' live on-site real estate auctions. To date, the network has broadcast and served as the live, online bidding platform for thousands of real estate auctions for properties valued at more than $1.5 billion.
"This is an exciting step forward for Williams & Williams and answers a growing need in the market, especially for commercial real estate holders," stated Fontana Fitzwilson, Williams & Williams EVP, Sales. "Frank's leadership in providing the highest level of advisory services, combined with our leadership in live, global real estate auction,in partnership with Auction Network, creates the first true real estate auction marketplace." She adds, "We're creating the NYSE for real estate with the benefit of live on-site and online bidding."
Williams & Williams is currently accepting properties for its late August and October 2013 Commercial Real Estate Auction Events. For more information or to submit a property, please visit www.williamsauction.com/event.
About Williams & Williams:
Williams & Williams® is a worldwide real estate auction leader. The only auction company to combine the proven effectiveness of live, at-the-property auctions with the global reach and convenience of real time, interactive bidding, Williams & Williams auction teams sell throughout the United States and abroad and have a proven performance record for all types of real estate sales. Its sales divisions include commercial real estate, luxury and distinctive properties, individual home sales, default solutions and sales as well as farm, ranch and land sales.
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