The partnership arrives fresh on the heels of ConnecTV activating its AdSync Network, the industry's first synced-at-scale social television ad network, which synchronizes advertiser messages on the ConnecTV platform with television ads on more than 400 channels across the country. For the first time, brands can optimize their television buy with a companion experience on the second screen that lets viewers buy the product, find local merchants in their neighborhood, watch product videos, enter contests and engage in other marketing initiatives. The new partnership with SmithGeiger adds an additional component to advertiser insight by working to define the most effective social TV metrics upon which marketers can build their social TV and second-screen strategies.
The free ConnecTV app is available for Apple, Android and browser-based smart phones, tablets and computers. Its companion programming content and social interactivity elements sync with any program from any TV source: cable, satellite and IPTV -- live or time-shifted. ConnecTV uses a proprietary combination of content-recognition algorithms, closed caption data and a diverse mix of content meta-data to drive the accuracy, relevancy and speed of synchronization with broadcast programming -- along with a tight technical integration into leading social media networks including Facebook and Twitter.
ConnecTV is the biggest social network designed specifically for TV fans -- a "second screen" companion entertainment experience that complements the video programming delivered from Cable, Satellite, Telecom, Over-the-Air or On-Line Service providers. ConnecTV is accessible free on iOS, Android and browser-based devices including smart phones, tablets and computers. ConnecTV automatically connects television viewers while they watch their favorite programs and synchronizes engaging second screen content, including news, celebrity information, trivia, polls and play-by-play sports stats. ConnecTV subscribers can see what TV shows their friends are watching, invite them to a "viewing party" and start a real-time conversation. ConnecTV also makes it easy to share viewers' favorite TV moments using Facebook, Twitter and email. ConnecTV has partnered with 10 leading broadcast groups, including Barrington Broadcasting Group, Belo Corp., Cox Media Group, E.W. Scripps Co., Gannett Broadcasting, Hearst Television Inc., Media General Inc., Meredith Corp., Post-Newsweek Stations Inc. and Raycom Media. Several of these broadcasters -- the joint venture that is Pearl -- have made an undisclosed investment in ConnecTV. ConnecTV was founded by pioneering executives at the intersection of media, entertainment and technology: Ian Aaron, Alan Moskowitz and Stacy Jolna.
SmithGeiger LLC is a custom market research and strategy firm, headquartered in Los Angeles, serving all facets of the media and online industries. Our expertise encompasses Broadcast Networks, Cable Networks, all major studios, production companies, program syndicators, Satellite and Cable Operators, and many technology and consumer products companies. We specialize in creating unique research methods to uncover consumer attitudes and preferences. Our analysis identifies opportunities and strategic action steps, which we convert into clear and concise recommendations designed to achieve success.
SmithGeiger is dedicated to bringing the highest level of research and analysis to bear on key strategic challenges facing media and entertainment companies today. We employ a broad range of research designs, methodologies and data collection sources and apply them on a client-by-client basis to arrive at the most timely and insightful analysis. For more information, please see www.smithgeiger.com.
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