BILLERICA, MA -- (Marketwired) -- 06/10/13 -- Trillium Software®, a business of Harte-Hanks, Inc. (NYSE: HHS), the leading provider of Total Data Quality solutions, and Scribe Software, an established global provider of solutions that easily bring customer data anywhere it is needed, today announced a global alliance to help clients maximize the benefits of their customer relationship management (CRM) systems through customer data integration and data quality services. These companies will work together to provide services which enable their clients to drive business opportunities and build stronger customer relationships through complete, accurate customer data.
"Customer data fuels everything, and having a CRM system that effectively brings together customer data and makes it accessible is critical for success. However, despite its importance, according to our recent State of Data Integration study, only 16 percent of businesses are fully integrating their customer data systems," said Lou Antonucci, vice president, sales, Scribe Software. "At Scribe, we have been delivering customer data integration solutions for more than 15 years, and we understand the importance not only of integration, but also data quality in ensuring the success of a CRM system. Our alliance with a leader like Trillium allows customers to confidently address their data quality issues when creating an accurate, singular view of customer data within their CRM system."
Integration and data quality are the keys to meeting data challenges and maximizing investments in CRM systems such as Microsoft Dynamics CRM. Sales and marketing professionals, as well as other business users across an organization, must have confidence in the accuracy and availability of their customer data to make business decisions. Industry analysts believe poor data quality is a primary reason that 40 percent of all CRM initiatives fail to achieve their targeted benefits. Underlying data problems and inaccuracies threaten to consume as much as 70 percent of time and budget in re-working data for CRM.
"Without getting the data right, even the most basic CRM initiatives can result in costly delays and limited return on your investment that can derail your CRM goals," said David Pietropaolo, vice president of global alliances at Trillium Software. "Reliable data is the foundation of smarter business decisions. As the preferred data quality software for Microsoft Dynamics CRM, the Trillium Software System® helps business and IT executives save money and ensure data is fit for business purpose. And, working together with Scribe, we can ensure your critical client information is integrated and readily available -- efficiently and effectively across your organization as you need it."
Scribe brings customer data anywhere it's needed -- in the cloud, hybrid environments and on premise. It's recently enhanced Scribe Online Platform employs an intuitive visual interface to make integration between systems such as CRM, marketing automation and enterprise resource planning (ERP) more easily accessible -- freeing up valuable engineering resources, speeding systems implementation and integration, and reducing total cost of ownership (TCO).
Integration adds value to information management and access:
•For marketing - When marketing automation systems are integrated with Dynamics CRM, marketers can demonstrate the revenue that they drive and better target prospects to move leads through the funnel faster.
•For finance - Integrating ERP systems with Dynamics CRM allows finance forecasts to be built on actual pipeline data from the CRM system, improving the accuracy and timeliness of forecasting resulting in greater confidence in the state of business.
•For sales - Ensure Sales has a complete view of customers, their purchases, and their service needs. This enables more complete responses faster, thereby improving the customer experience and driving new business.
Improving the quality of your customer data:
•Drives confidence in customer data and user adoption of CRM systems; •Identifies cross-sell and up-sell opportunities; •Helps build deeper, more productive customer and partner relationships; •Ensures reporting and analytics are based on the right data that is critical to managing business results; •Reduces management costs while providing a complete 360-degree view of the customer base.
Both Scribe and Trillium Software are official Microsoft Dynamics partners.
Scribe is an established global provider of solutions that easily bring customer data anywhere it is needed -- regardless of IT infrastructure. Scribe's award-winning products help 12,000 customers and 1,000 partners use customer data -- cloud-based, on-premise or a mix -- to increase revenue, provide superior service, and create business value faster. Its easy-to-use, enterprise-ready solutions are backed by extensive support options and training, and service customers across a wide array of industries including financial services, life sciences, manufacturing, and media and entertainment companies.
Harte-Hanks® is a worldwide direct and targeted marketing company that provides direct marketing services to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.
About Trillium Software
Trillium Software® is a business of Harte-Hanks, and the leading best-of-breed data quality software and services provider in the world. Trillium's data quality experts help organizations achieve increased business value from their global data management initiatives by providing enterprise data profiling and data cleansing software solutions that collaborate with existing data systems and applications.
Trillium's data quality suite of products enable business executives and information technology professionals to profile, govern, manage, cleanse, and visualize data for CRM, MDM, regulatory and compliance, data warehouse and business intelligence initiatives. The company offers industry-specific business solutions that help solve data problems experienced by financial services, insurance, risk, healthcare and retail professionals. For more information about Trillium Software and its offerings, call (978) 436-8900 in the United States and in the United Kingdom call +44 (0) 118 940 7666, or visit Trillium Software online at http://www.trilliumsoftware.com.
This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Trillium Software®, Trillium Software System®, Total Data Quality, and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.
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