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Britain's Happy Hot Spots

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MANCHESTER, UNITED KINGDOM -- (Marketwired) -- 05/31/13 -- Editors Note: There is an image associated with this press release.

Britain may have this week emerged as the tenth happiest country in the world(i), but it's Sheffield that has been identified as the UK's happiest city, with a third of Sheffielders claiming they feel good every single day of the week. And despite a reputation for their party personas and glam girls, the same number of Liverpudlians reported that the Scouser smile is all for show, as they sadly never feel good about themselves.

Not to be outdone by the city of steel, Geordies are vying for the top spot in the feel good factor, living up to their 'larger than life' characters with a quarter revealing they feel just dandy Monday through to Sunday. And it was the lads rather than the lasses that were feeling fine, with over a third of men sporting the feel good factor in the 'Toon'.

Delving into what makes the UK tick, the study(ii), commissioned by Transform Cosmetic Surgery Group, revealed that we're a nation of do gooders, with a substantial 61% of Brits stating doing good deeds for others is what makes them feel good. Of the two thirds of helpful folk, Sheffield yet again came out top with 72% getting that warm glow from doing good deeds for others. There's much to be said for the northern charm.

Surprisingly, only 37% of Brits said sex is what floats their boat. In matters of the boudoir, Norwich came out on top with sex high on their list of feel good factors - over twice as many as those in the northern corners of Belfast.

Other contenders to the top spot included receiving a compliment, which was seen to change a day for the better and left half of all Brits with a spring in their step, and spending time with family induced good feelings for nearly three quarters of all respondents.

Despite many of us feeling fine, the study also revealed that a quarter of all Brits NEVER feel good about themselves, uncovering deep-rooted insecurities and lack of self-esteem. Most startling is that for over a quarter of respondents, facing themselves in the mirror ranked highest in terms of situations where confidence escaped them.

Other tragically close contenders included dealing with bank or utility companies, which left nearly one fifth of adults quivering like jelly, and a worrying 35% of parents felt they have no confidence to pass on to their children.

The research was undertaken as part of Transform's Feel Good Campaign - a series of initiatives with the aim of empowering the nation to celebrate their own lives. By launching the campaign, Transform is encouraging people to become their own champions, whether it be taking up a new hobby, asking that certain someone out on a date, or just clapping themselves on the back for being fabulous every now and again.

On the surface it would seem that the 25-34 age bracket is when confidence and feeling good is at its highest. When asked why, 35% described it as the time they were simply 'comfortable in their own skin'. Interestingly, good relationships and buzzing social lives ranked a lot lower down the pecking order - testament to the belief that you need to feel good within yourself before others can make you feel good.

However, on further inspection, those respondents in the 55+ age bracket cited the here and now as the time they felt their best. Of those over 55, it was again residents of Sheffield that felt their finest at 55+, with 13% stating they've never felt as good as they do in their prime. Asked why they felt so good, a confident 45% of over 55s said it was because they were now happy with their general appearance - contrasting to the mere third of respondents who said their mid twenties was when they felt happy with how they looked, proving that, like a fine wine, we improve with age.

When offered a hypothetical wand to change something about their person, a fifth of the 55+ age bracket cited that they wouldn't change a thing, meaning that for the younger groups, the best is yet to come. Yet for younger Brits, it would seem the battle of the bulge still weighs heavily on the mind with 33% stating excess weight would be the first to go, yet, ironically none of the respondents chose to give themselves more confidence.

Steven Taylor, Marketing Director at Transform Cosmetic Surgery Group commented on the findings, and the campaign as a whole: "The research commissioned has shed real light on how most of us are feeling in our every day lives and what affects our confidence on a daily basis. Although it's upsetting that still so many of us feel so low on a regular occurrence and how little confidence we have, it's refreshing to hear that confidence levels are on the up for the majority of us.

"Our whole campaign is centred around empowering the nation to feel good about themselves, and celebrate their own achievements, however small. We want to highlight these findings and continue to produce a nation of confident and fearless Britons. The research is only the beginning of our Feel Good Campaign so we hope everyone stays tuned for more information in the coming weeks."

Notes to editors

-- 60.9% in Manchester said doing a good deed or helping others made them feel good, similar to those in Southampton, with 62.8% claiming the same-- 32.3% in Norwich said eating chocolate made them feel good - more than any other region-- 33.4% of men felt having their sports team win was important to making them feel good and only 8.4% of women agreed-- 20.8% feel at their best on a Saturday - 34.1% stated this in Belfast compared to just 14.2% in Southampton



Top cities in order of 'happiness'

1. Sheffield2. Edinburgh3. Brighton4. Cardiff5. Liverpool6. Leeds7. London8. Belfast9. Southampton10. Plymouth11. Birmingham12. Newcastle13. Norwich14. Manchester15. Bristol16. Nottingham17. Glasgow



Transform is Britain's largest and most popular cosmetic surgery provider with 38 years' experience 27 clinics across the UK and two hospitals dedicated to cosmetic surgery.

Transform offers a comprehensive and extensive post-operative care programme, included in the cost of the treatments, giving patients that extra peace of mind after surgery.

Transform works with highly qualified and GMC registered cosmetic surgeons and experienced nursing staff.

To view the image associated with this press release, please visit the following link: http://www.marketwire.com/library/20130531-FeelGoodFactorLRG.jpg.

(i) Organisation for Economic Co-operation and Development's Better Life Index

(ii) Survey of 2,033 UK respondents



Contacts:
JAMpr
Viki Tahmasebi
0161 8500565
viki.t@jampr.co.uk

JAMpr
Vickie Bertram
0161 8500565
Vickie@jampr.co.uk

JAMpr
Jaime Gee
0161 8500565
Jaime@jampr.co.uk



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