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Advantex Announces Results for the Three and Nine Months ended March 31, 2013

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TORONTO, ONTARIO -- (Marketwired) -- 05/29/13 -- Advantex Marketing International Inc. (CNSX: ADX) ("Advantex" or the "Company"), a leading specialist in merchant funding and loyalty marketing programs, today announced its results for the three and nine months ended March 31, 2013. All currency amounts are in Canadian dollars unless otherwise noted.

"We achieved a significant increase in merchant count in our programs during the three and nine months ended March 31, 2013. This is an encouraging indication of the value proposition of our services for small independent merchants. But the difficult economy is a critical factor for the merchants participating in our programs, and this is reflected in our results for the three and nine months ended March 31, 2013. We earn revenues as consumers using designated credit cards complete purchases at participating merchants. Our same store analysis indicates sharp year over year declines in consumer spending. Consequently, while our overall revenues are ahead of corresponding periods in the previous year they are not what we expected to see. The secondary fallout of this challenging economic environment is the increase in reserves to cover higher delinquencies we experienced because merchants are under financial strain. The positive is our proven ability to grow merchant participation and this is the antidote to the prevailing economic conditions," said Kelly Ambrose, Advantex President and Chief Executive Officer.

"We wanted to increase our presence in the small and medium sized enterprises loyalty marketing space. The acquisition of Futura Loyalty Group Inc.'s Aeroplan Canada Inc. ("Aeroplan") channel marketing assets at end of January 2013 has augmented our merchant portfolio, and gives us access to new business segments to market our programs. The results for three and nine months ended March 31, 2013 reflect revenues from this activity," said Mr. Ambrose.

The Company's agreements with its affinity partners - Canadian Imperial Bank of Commerce ("CIBC'), and Aeroplan - and its financial partners - 14% and 12% debenture holders, and provider of loan payable - come up for renewal between August and December, 2013. The Company expects to successfully negotiate renewal of the agreements.

Financial Highlights:

---------------------------------------------------------------------------- Three months ended March 31 Nine months ended March 31---------------------------------------------------------------------------- Inc./ Inc./ 2013 2012 (Dec) 2013 2012 (Dec)---------------------------------------------------------------------------- $ $ % $ $ %----------------------------------------------------------------------------Revenues 3,593,000 3,494,000 2.8 12,424,000 11,563,000 7.4----------------------------------------------------------------------------Earnings from operations before amortization and interest ("EBITDA" (i)) 231,000 387,000 (40.3) 2,297,000 2,364,000 (2.8)----------------------------------------------------------------------------Net Income / (Loss) (567,000) (354,000) (60.2) (169,000) 154,000 (209.7)----------------------------------------------------------------------------



(i) EBITDA is a non-GAAP financial measure which does not have any standardized meaning prescribed by the issuer's GAAP and is unlikely to be comparable to similar measures presented by other issuers. It is provided as additional information to assist readers in understanding a component of the Company's financial performance. In case of the Company per consolidated financial statements for three and nine months ended March 31, 2013, earnings from operations before amortization and interest is the nearest equivalent to EBITDA.

About Advantex Marketing International Inc.

Advantex is a specialist in the marketing services industry. Advantex partners with CIBC, and Aeroplan. On a combined basis, Advantex has contractual marketing access to more than five million Canadian consumers with above-average personal and household income. The Company's merchant partner base currently consists of about 2,000 merchants operating restaurants; golf courses; independent inns, resorts and selected hotels; spas; retailers of men's and ladies fashion, footwear and accessories; retailers of sporting goods; florists and garden centres; book and newspaper stores; health and beauty centres; dry cleaners; gift stores; home decor; automotive dealers, service centers; and tire dealerships; many of which are leaders in their respective categories. Advantex is traded on the Canadian National Stock Exchange under the symbol "ADX". For additional information on Advantex, please visit www.advantex.com.

Forward-Looking Information

This Press Release contains certain "forward-looking information". All information, other than information comprised of historical fact, that addresses activities, events or developments that the Company believes, expects or anticipates will or may occur in the future constitutes forward-looking information. Forward-looking information is typically identified by words such as: anticipate, believe, expect, goal, intend, plan, will, may, should, could and other similar expressions. Such forward-looking information relates to, without limitation, information regarding the Company's expectation that it will successfully negotiate renewal of its agreements with its affinity and financial partners; and other information regarding financial and business prospects and financial outlook is forward-looking information.

Forward-looking information reflects the current expectations or beliefs of the Company based on information currently available to the Company.

Forward-looking information is subject to a number of risks, uncertainties and assumptions that may cause the actual results of the Company to differ materially from those discussed in the forward-looking information, and even if such actual results are realized or substantially realized, there can be no assurance that they will have the expected consequences to, or effects on the Company. Factors that could cause actual results or events to differ materially from current expectations include those listed under "General Risks and Uncertainties" and "Economic Dependence" in Management's Discussion and Analysis for the three and nine month periods ended March 31, 2013.

All forward-looking information speaks only as of the date on which it is made and, except as may be required by applicable securities laws, the Company disclaims any intent or obligation to update any forward-looking information, whether as a result of new information, future events or results or otherwise. Although the Company believes that the assumptions inherent in the forward-looking information are reasonable, forward-looking information is not a guarantee of future performance and accordingly undue reliance should not be put on such information due to the inherent uncertainty therein.

Advantex Marketing International Inc.

Consolidated Statements of Financial Position - (unaudited)

(expressed in Canadian dollars)

---------------------------------------------------------------------------- March 31, 2013 June 30, 2012 $ $----------------------------------------------------------------------------Assets----------------------------------------------------------------------------Current assets----------------------------------------------------------------------------Cash and cash equivalents 1,453,885 1,084,773----------------------------------------------------------------------------Accounts receivable 364,192 966,437----------------------------------------------------------------------------Transaction credits 13,835,289 14,095,373----------------------------------------------------------------------------Inventory (note 5) 98,360 204,355----------------------------------------------------------------------------Prepaid expenses and sundry assets (note 18) 473,218 315,454---------------------------------------------------------------------------- $ 16,224,944 $ 16,666,392----------------------------------------------------------------------------Non-current assets----------------------------------------------------------------------------Investment (note 6) - 100,000----------------------------------------------------------------------------Property, plant and equipment (note 7a) 275,285 222,132----------------------------------------------------------------------------Intangibles (note 7b) 400,176 330,018---------------------------------------------------------------------------- 675,461 652,150----------------------------------------------------------------------------Total assets $ 16,900,405 $ 17,318,542--------------------------------------------------------------------------------------------------------------------------------------------------------Liabilities----------------------------------------------------------------------------Current liabilities----------------------------------------------------------------------------Loan payable (note 8) 7,146,822 6,715,691----------------------------------------------------------------------------Accounts payable and accrued liabilities 3,374,142 4,128,264----------------------------------------------------------------------------14% Non-convertible debentures payable (note 9) 1,728,002 -----------------------------------------------------------------------------12% Non-convertible debentures payable (note 10) 5,909,359 ----------------------------------------------------------------------------- $ 18,158,325 $ 10,843,955----------------------------------------------------------------------------Non-current liabilities----------------------------------------------------------------------------14% Non-convertible debentures payable (note 9) - 1,770,606----------------------------------------------------------------------------12% Non-convertible debentures payable (note 10) - 5,779,957---------------------------------------------------------------------------- $ - $ 7,550,563----------------------------------------------------------------------------Total Liabilities $ 18,158,325 $ 18,394,518--------------------------------------------------------------------------------------------------------------------------------------------------------Shareholders' deficiency----------------------------------------------------------------------------Share capital (note 11) 24,110,096 24,110,096----------------------------------------------------------------------------Contributed surplus (note 12) 808,167 793,198----------------------------------------------------------------------------Equity portion of debentures (note 10) 2,114,341 2,114,341----------------------------------------------------------------------------Warrants (note 9/10) 1,167,874 1,196,013----------------------------------------------------------------------------Deficit (29,458,398) (29,289,624)----------------------------------------------------------------------------Total deficiency $ (1,257,920) $ (1,075,976)----------------------------------------------------------------------------Total liabilities and deficiency $ 16,900,405 $ 17,318,542



Economic and Financial dependence (note 2a), and Going concern (note 2b)

Commitments and Contingencies (note 14)

The accompanying notes are an integral part of these consolidated financial statements.

Approved by the Board:

Director: Signed "William Polley" Director: Signed "Kelly Ambrose"

William Polley Kelly E. Ambrose

Advantex Marketing International Inc.

Consolidated Statements of Income / (Loss) and Comprehensive Income / (Loss)

For the three and nine months ended March 31, 2013 and March 31, 2012 - (unaudited)

(expressed in Canadian dollars)

For the three months For the nine months ended ended March 31 March 31---------------------------------------------------------------------------- 2013 2012 2013 2012---------------------------------------------------------------------------- $ $ $ $----------------------------------------------------------------------------Revenues 3,593,094 3,493,635 12,424,487 11,563,064----------------------------------------------------------------------------Direct expenses 1,310,058 945,919 4,102,082 3,158,395--------------------------------------------------------------------------------------------------------------------------------------------------------Operating Expenses----------------------------------------------------------------------------Selling and marketing 895,398 1,015,805 2,783,149 2,717,218----------------------------------------------------------------------------General and administrative 1,156,597 1,145,110 3,242,239 3,323,748----------------------------------------------------------------------------Earnings from operations before amortization and interest 231,041 386,801 2,297,017 2,363,703--------------------------------------------------------------------------------------------------------------------------------------------------------Write-off of investment - - 100,000 -----------------------------------------------------------------------------Depreciation of property, plant and equipment, and intangibles 141,892 118,706 388,012 313,109----------------------------------------------------------------------------Interest expense:---------------------------------------------------------------------------- Stated interest expense - loan payable, and debentures 503,712 485,748 1,534,387 1,494,472---------------------------------------------------------------------------- Non-cash interest expense on loan payable, and debentures 152,112 135,997 443,392 401,659--------------------------------------------------------------------------------------------------------------------------------------------------------Net income / (loss) and Comprehensive income / (loss) (566,675) (353,650) (168,774) 154,463--------------------------------------------------------------------------------------------------------------------------------------------------------Earnings per share---------------------------------------------------------------------------- Basic and Diluted (note 15) (0.01) (0.00) (0.00) 0.00----------------------------------------------------------------------------



The accompanying notes are an integral part of these consolidated financial statements.

Advantex Marketing International Inc.

Consolidated Statements of Changes in Deficiency

For the nine months ended March 31, 2013 and March 31, 2012 - (unaudited)

(expressed in Canadian dollars)

---------------------------------------------------------------------------- Class A Equity preference Common Contributed portion of shares shares surplus debentures $ $ $ $----------------------------------------------------------------------------Balance - July 1, 2011 3,815 24,106,281 726,795 2,114,341----------------------------------------------------------------------------Net income and comprehensive income for the period----------------------------------------------------------------------------Employee share options:----------------------------------------------------------------------------Value of services recognized 66,403----------------------------------------------------------------------------Balance - March 31, 2012 3,815 24,106,281 793,198 2,114,341--------------------------------------------------------------------------------------------------------------------------------------------------------Balance - July 1, 2012 3,815 24,106,281 793,198 2,114,341----------------------------------------------------------------------------Net (loss) and comprehensive (loss) for the period----------------------------------------------------------------------------Employee share options:----------------------------------------------------------------------------Value of services recognized 14,969----------------------------------------------------------------------------Partial prepayment of debentures (notes 9 and 10)----------------------------------------------------------------------------Balance - March 31, 2013 3,815 24,106,281 808,167 2,114,341------------------------------------------------------------------- Warrants Deficit Total $ $ $-------------------------------------------------------------------Balance - July 1, 2011 1,196,013 (29,516,267) (1,369,022)-------------------------------------------------------------------Net income and comprehensive income for the period 154,463 154,463-------------------------------------------------------------------Employee share options:-------------------------------------------------------------------Value of services recognized 66,403-------------------------------------------------------------------Balance - March 31, 2012 1,196,013 (29,361,804) (1,148,156)--------------------------------------------------------------------------------------------------------------------------------------Balance - July 1, 2012 1,196,013 (29,289,624) (1,075,976)-------------------------------------------------------------------Net (loss) and comprehensive (loss) for the period (168,774) (168,774)-------------------------------------------------------------------Employee share options:-------------------------------------------------------------------Value of services recognized 14,969-------------------------------------------------------------------Partial prepayment of debentures (notes 9 and 10) (28,139) (28,139)-------------------------------------------------------------------Balance - March 31, 2013 1,167,874 (29,458,398) (1,257,920)



The accompanying notes are an integral part of these consolidated financial statements.

Advantex Marketing International Inc.

Consolidated Statements of Cash Flow

For the nine months ended March 31, 2013 and March 31, 2012 - (unaudited)

(expressed in Canadian dollars)

---------------------------------------------------------------------------- 31-03-2013 31-03-2012---------------------------------------------------------------------------- $ $----------------------------------------------------------------------------Cash flow provided by (used in)----------------------------------------------------------------------------Operating activities----------------------------------------------------------------------------Net income / (loss) for the period $ (168,774) $ 154,463----------------------------------------------------------------------------Adjustments for:---------------------------------------------------------------------------- Write-off of investment 100,000 ----------------------------------------------------------------------------- Depreciation of property, plant and equipment, and intangibles 388,012 313,109---------------------------------------------------------------------------- Stock-based compensation (note 12) 14,969 66,403---------------------------------------------------------------------------- Accretion charge for debentures 443,392 401,659---------------------------------------------------------------------------- 777,599 935,634----------------------------------------------------------------------------Changes in items of working capital---------------------------------------------------------------------------- Accounts receivable 602,245 7,155---------------------------------------------------------------------------- Transaction credits 260,084 (1,531,011)---------------------------------------------------------------------------- Inventory 105,995 (151,549)---------------------------------------------------------------------------- Prepaid expenses and sundry assets (157,764) 4,743---------------------------------------------------------------------------- Accounts payable and accrued liabilities (754,122) 22,496---------------------------------------------------------------------------- 56,438 (1,648,166)----------------------------------------------------------------------------Net cash provided by (used in) operating activities 834,037 (712,532)--------------------------------------------------------------------------------------------------------------------------------------------------------Investing activities----------------------------------------------------------------------------Purchase of property, plant and equipment, and intangibles (511,323) (170,011)----------------------------------------------------------------------------Net cash (used in) investing activities (511,323) (170,011)--------------------------------------------------------------------------------------------------------------------------------------------------------Financing activities----------------------------------------------------------------------------Proceeds from loan payable 431,131 1,537,772----------------------------------------------------------------------------Partial prepayment of debentures (376,033) -----------------------------------------------------------------------------Debenture partial prepayment / renewal - additional transaction costs (8,700) (37,088)----------------------------------------------------------------------------Net cash generated from financing activities 46,398 1,500,684--------------------------------------------------------------------------------------------------------------------------------------------------------Increase in cash and cash equivalents during the period $ 369,112 $ 618,141---------------------------------------------------------------------------- From continuing operations 460,982 725,934---------------------------------------------------------------------------- From discontinued operations (note 17) (91,870) (107,793)----------------------------------------------------------------------------Increase in cash and cash equivalents during the period $ 369,112 $ 618,141----------------------------------------------------------------------------Cash and cash equivalents, including bank indebtedness - Beginning of period 1,084,773 (78,262)----------------------------------------------------------------------------Cash and cash equivalents, including bank indebtedness - End of period 1,453,885 539,879----------------------------------------------------------------------------Additional Information------------------------------------------------Interest paid $ 1,729,349 $ 1,569,480For purposes of the cash flow statement, cash comprises:Cash $ 1,448,885 $ 534,879Term deposits $ 5,000 $ 5,000 ---------------------------- $ 1,453,885 $ 539,879----------------------------------------------------------------------------The accompanying notes are an integral part of these consolidated financialstatements.





Contacts:
Advantex Marketing International Inc.
Kelly Ambrose
President and Chief Executive Officer
905-470-9558 ext. 280
kelly.ambrose@advantex.com



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