from zero to 60 in 2.9 seconds; a Lamborghini LP560; a Porsche Panamera GTS and
a Range Rover Supercharged.
Daily rates range from $299 a day to $2,850 a day; from $2,093 to $18,500 weekly; and $6,279 to $50,000 monthly.
Many of the company's clients are foreign nationals, as well as athletes, celebrities, and music industry people, who are here for business or pleasure.
"It's not just renting a car; it's tailoring it to people's lifestyles," Temerian said.
Once, a client with a second home on one of the Sunset Islands in Miami Beach rented a blue Lamborghini for three days _ and only drove it five miles.
"He just wanted the car to sit in the driveway while he was here," Temerian said.
The cars have been used in music videos, as well.
"I don't think there's a place in the world like Miami, and what better place to have a beautiful convertible?" Temerian said. "It goes back to the days of 'Miami Vice.' It has a very long history."
Dennis Cunningham, chief executive of Juno Beach, Fla.-based BidABuilder.com, rents luxury cars from Lou La Vie when his private equity investors come to town from California or Brazil.
Once it was a Ferrari 430 Spider convertible, another time it was a Rolls-Royce.
"A happy investor is a liberal investor," said Cunningham, who lives in Jupiter, Fla.
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Walk by Carefree Lifestyle's South Beach offices, where Rolls-Royces, Bentleys, Ferraris, Lamborghinis and Maseratis are parked side-by-side, and you'll likely see tourists standing next to the cars, using them as the backdrops for photos.
"We've become a tourist attraction," said Marotta, 40, who moved here from New York in 2000 and started the business the following year with his brother Gary, 48, with one car and one limousine.
In a matter of months after opening, they realized there was demand for other services to complete the Miami lifestyle experience, and began providing waterfront mansions, yachts, bodyguards and chefs, along with exotic cars.
Today, the company generates $5 million a year in revenue from car rentals alone, and has offices in Beverly Hills and New York, in addition to Miami Beach, which remains its headquarters and largest operation, generating more than half the company's revenue. Marotta expects to open offices in more cities within the next 18 months, including Las Vegas.
"The luxury market is booming in every aspect," he said.
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Carefree Lifestyle has a fleet of 40 luxury and exotic cars it owns, worth more than $5 million, including Range Rovers, BMWs, Mercedes Benzes, Porsches, Corvettes and Escalades at the "low end," and Maseratis, Bentleys, Rolls-Royces, Ferrarris, Lamborghinis, and an Audi R8 at "the high end," Marotta said.
Rental prices range from $249 a day for a BMW 3-series or a Corvette convertible to $2,500 a day for a Rolls-Royce or Ferrari.
The most popular are Ferraris and Lamborghinis. "It grabs the eye," he said.
The majority of Carefree Lifestyle's car rental clients are vacationers, and during the last couple of years, Marotta said he has seen an influx of foreign tourists, particularly Russians and Brazilians.
"There's almost no low season anymore," he said. "There's so much money coming
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