News Column

Sunrise Soya Foods Launches its Super Squeezies School Donation Program in Metro Vancouver

Page 2 of 1

LogoTracker

VANCOUVER, BRITISH COLUMBIA -- (Marketwired) -- 05/22/13 -- EDITORS/PRODUCERS:

-- Donations also available for your school & student related events-- High resolution event & product photos available-- Information & statistics available on the benefits of Omega-3 DHA in children



Sunrise Soya Foods, Canada's leader in traditional and innovative tofu and soy products, is thrilled to announce the official launch of its community based Super Squeezies School Donation Program. Focused on the Metro Vancouver area for its initial launch, the School Donation Program offers free Super Squeezies Omega-3 DHA Pudding Tubes for student events and programs with a dedication to healthy lifestyle choices.

Thrilled with the incredible feedback and excitement from the initial trial, Sunrise is excited to now offer this program to an expanded number of students and organizations in their community. Super Squeezies, Sunrise's latest product, is the first dairy-free pudding in a tube and has been selected as a finalist for this year's Canadian Grand Prix New Product Award(i). Made using Canadian non-GMO soybeans, each tube is packed with Omega-3 DHA, important for brain, eye and heart health. Super Squeezies are gluten-free, lactose-free and cholesterol-free and contain no artificial colour, flavour or preservatives.

Introducing nutritious food options and encouraging healthy eating is a challenge for BC schools. The World Health Organization identified a health-promoting school environment as one of five key strategies for addressing the growing trends in obesity, as children consume 30% of their daily calories at school 1. With the recent attention to the fact that obesity rates in BC children have almost tripled in the last 25 years 2, Sunrise is excited to be able to offer this program as an option for Metro Vancouver schools committed to promoting healthy lifestyles.

"The Super Squeezies tubes were a fantastic treat for our culinary nutrition unit and they helped us eliminate concerns for our students with dairy and gluten intolerance. The kids enjoyed both the Chocolate Fudge and Strawberry Banana flavours out of the fridge and frozen from the freezer! These convenient snacks showed the kids that healthy eating is also delicious," says Shirley Wong, Culinary Instructor at Windermere Secondary School, Vancouver. "We were delighted to be a part of Sunrise's School Donation Program trial and appreciate the generosity of Sunrise in providing a healthy, nutritious snack for our students at Windermere."

PROGRAM DETAILS:

Sunrise will donate Super Squeezies to preschool, elementary, intermediate and secondary schools and school districts that demonstrate a commitment to promoting a healthy lifestyle, including healthy dietary choices.

Donations can be for consumption at a variety of events, programs and activities taking place at a school or other community location, including but not limited to:

-- Hot lunches-- Healthy cafeteria programs-- Sport tournaments & events (e.g. Terry Fox Runs)-- Wellness related fundraising initiatives (e.g. fitness challenges/competitions)-- School district sport or healthy lifestyle events



The program is open to public and private schools. At this time focus of the program is on the Metro Vancouver area, however there are plans to expand the program to additional markets in the near future. Donations will be made to as many eligible schools and school districts as possible, however program limitations do exist.

HOW TO PARTICIPATE:

Schools and school districts interested in participating in the School Donation Program, should submit the following information to Sunrise Soya Foods:

-- A contact name and contact information-- The name & address of the school/school district-- A brief description of how the school/school district is committed to healthy lifestyle choices-- General information about the event/program where the Super Squeezies donation would be utilized



Submissions can be made to Sunrise Soya Foods through 1 of the following 3 methods:

1. Email: fans@sunrise-soya.com2. Website: www.sunrise-soya.com3. Facebook Fan Page: www.facebook.com/SuperSqueezies



Further details on the School Donation Program and Super Squeezies Omega-3 DHA Pudding Tubes are available on Sunrise Soya Foods' website at www.sunrise-soya.com.

About Sunrise Soya Foods

Sunrise Soya Foods, founded in 1956, is the largest tofu manufacturer in Canada, specializing in a wide range of tofu and soy products. Using only Canadian, non-GMO soybeans, Sunrise Soya Foods products are certified Kosher and contain no cholesterol or trans-fats.

(i) Winners will be announced on June 5, 2013. More information on the Retail Council of Canada's, Canadian Grand Prix New Product Awards™ can be found at: www.retailcouncil.org/events/grandprix.

(1) Food, Health and Well-Being in British Columbia, "Provincial Health Officer's Annual Report 2005". BC Ministry of Health(2) "More support available to help B.C. children achieve a healthy weight", Healthy Families BC, Press Release, (April 5, 2013), Retrieved from: http://www2.news.gov.bc.ca/news_releases_2009-2013/2013HLTH0068-000688.htm



Contacts:
Media Contact:
Sunrise Soya Foods
Michelle Tiang
National Marketing Manager
(604) 251 8401
mtiang@sunrise-soya.com



Story Tools






HispanicBusiness.com Facebook Linkedin Twitter RSS Feed Email Alerts & Newsletters