· Conversion Integrations
Digital marketers may be targeting a range of online conversions on their web sites ranging from online sales, product catalog downloads to online registrations. Searchmetrics Suite integrates data about these conversion targets from customers' web analytics tools with its own up-to-date search engine analytics data. These Conversion Integrations let users view and analyze the number of conversions resulting from specific keywords, together with search data such as where a web site ranks for those keywords and the search volumes for those keywords.
Conversion Integrations are the perfect initial step for analyzing which keywords are important and producing high numbers of conversions (as well as those that are not converting) and which keywords should be supported with greater SEO activity in order to improve rankings and drive greater conversions. Features such as Forecasts, SEO Market Share and Conversion Integrations allow digital marketers to closely connect their SEO efforts to business outcomes and goals and help build the business case for investing in SEO according to Marcus Tober, CTO of Searchmetrics:
"These new features make it possible for marketers and SEO teams to set traffic, sales and market share targets for their SEO activity and model different strategies to achieve them. They can closely monitor SEO performance in terms of these goals and clearly show senior management the impact on the business in ways that they can easily understand. They are an example of how SEO is now 'growing up' and able to speak to the rest of the business in the language they understand." Tom Schuster, Searchmetrics' CEO added: "Searchmetrics is committed to being the world's most complete provider of SEO data and tools and the new features which help demonstrate the business impact of search marketing will truly raise the profile and importance of search within business."
Other updates to the Searchmetrics Suite include a new facility which lets users add their own URLs to the backlink database. The software will crawl these within 24 hours and ensure the new links are then included within the updated backlinks analysis and reports.
Searchmetrics is the pioneer and world's leading provider of search and social analysis software for companies and online agencies. Searchmetrics has a unique server infrastructure and software solution - its Searchmetrics SuiteTM - which its clients and partners continually use to aggregate and analyze very large volumes of data on the rankings of websites, keywords in searches and competitor groups. Searchmetrics SuiteTM gives users unique insight into the visibility of websites on search engines in 124 different countries and on the largest social media portals. This information plays a decisive role, especially in inbound marketing, where having excellent visibility on search engines is essential for companies to reach potential customers on the Internet.
In addition to the Suite, with its Essentials product Searchmetrics offers a tool set for a quick start in search engine and social network optimization and real-time analysis in Germany, Austria and Switzerland, as well as high-end SEO consulting services. The company has branches in Berlin, London, Paris and New York and operates its SaaS solution through a network of partners and its online shop. The fast-growing company, based in Berlin and currently employing more than 100 staff, is part-owned by the renowned venture capitalist companies Neuhaus Partners and Iris Capital. Many renowned clients, such as T-Online, eBay, Siemens, TUI and Kaspersky rely on Searchmetrics to ensure that they have excellent search engine rankings.
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