Partnership between Volkswagen Group of America, MoMA und MoMA PS1
Volkswagen Group of America, MoMA, and MoMA PS1's extensive multi-year partnership supports exhibitions, with the highlight being EXPO 1: New York, education initiatives, including the expansion of MoMA's online course offerings and a series of installations in MoMA's Abby Aldrich Rockefeller Sculpture Garden.
As part of EXPO 1: New York, Volkswagen has donated the VW Dome 2, a temporary geodesic relief and culture dome, located in Rockaway Beach (one of the areas most impacted by Hurricane Sandy). The dome will serve as a center for cultural exchange and education, and will present ideas from the community about the future sustainability of cities and the waterfront. In 2012, Volkswagen generously donated the first VW Dome, which serves as the centerpiece of the MoMA PS1 courtyard, housing the weekly Sunday Sessions series -- an amalgam of artistic programming from light, sound, and music installations to lectures and special performances. The music band Kraftwerk also appeared here with a widely acclaimed multimedia-based concert.
Since 2010 MoMA has been offering art and culture courses via the Internet. Making it possible for an international public to directly access the prestigious art institution's works and knowledge is an outstanding service in the field of art. Online courses are based around the concept of using a variety of media channels to provide the international public with an art experience stretching beyond the boundaries of the museum's rooms. The new partnership with Volkswagen has allowed the MoMA team to significantly expand the number of courses on offer and increase the number of participants tenfold. Courses are now attracting participants from over 70 different countries. The sponsoring of cultural interaction employing this innovative method is a central element of the long-term cooperation between the Volkswagen Group of America and MoMA.
The partnership also sponsors exhibitions in MoMA's Abby Aldrich Rockefeller Sculpture Garden. Designed by Philip Johnson in 1953, the sculpture garden is one of the most popular outdoor areas of the city. At present the first installation, Figure in the Garden, is on view there -- an exhibition consisting of 18 sculptures from the museum's collection, including works by Pablo Picasso, Henri Matisse, Auguste Rodin, Henry Moore and Joan Miró.
In 2011, Volkswagen supported an important exhibition of Francis Alÿs, which was on view at both MoMA and MoMA PS1, and subsequently donated two works from the exhibition -- Tornado (2000-2010) and Mirage (A Story of Deception) (2003-2006) -- to MoMA. In 2012, Volkswagen supported Kraftwerk - Retrospective 1 2 3 4 5 6 7 8, the first live retrospective of the German electronic music pioneers. Kraftwerk performed live at MoMA for eight consecutive evenings in April, and also created a special eight-channel video installation specifically for the VW Dome at MoMA PS1.
Guided by its "Think Blue." philosophy, Volkswagen has the goal of becoming the leading eco-conscious car brand worldwide by 2018, and is committed to making efficient and sustainable mobility accessible to everyone.
In the USA "Think Blue." was launched in 2011, at the start of the partnership with MoMA and MoMA PS1. Also in 2011, Volkswagen's Chattanooga manufacturing plant became the first and only automotive manufacturing plant to receive the renowned Leadership in Energy and Environmental Design (LEED®) Platinum Award for outstanding energy efficiency.
The challenge of the future lies in making efficient and sustainable mobility accessible to everyone. This calls for a holistic view and a holistic approach. As an attitude going beyond products and technologies and leaving room for creative solutions, "Think Blue." gives an important signal to this effect, both within the company and in relation to the outside world. Volkswagen intends to play a pioneering role in this context.
Note: This text and visual material are available from www.volkswagen-media-services.com
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Volkswagen Group Communications
Benita von Maltzahn
Head of Culture & CSR
Phone: +49 (5361) 9 89318
Mobile: +49 (170) 9299925
E-mail: Email Contact
Volkswagen Group of America, Inc.
Dr. Carsten Krebs
Phone: +1 (703) 364 7165
Fax: +1 (703) 364 7071
E-mail: Email Contact
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