HispanicBusiness

The expectation from the studies is the identification of co-drivers that cooperate with driver genes which will in the future be the targets for melanoma prevention and therapy.

Long History of Sun Protection at L'Oreal

The first sun protection in the world was created in 1936 by Eugene Schueller, the founder of L'Oreal, and the company's research of the effects of ultraviolet radiation on skin have led L'Oreal Paris to develop safe and efficient sun protection products for all skin tones. L'Oreal Paris' Sublime Sun line is tested on all ethnicities, contains patented UVA/UVB protection, a non-whitening formula that blends invisibly on all skin tones and a non-greasy texture that people want to reapply, helping to keep people better protected from melanoma and other skin cancers.

New for 2013, L'Oreal Paris Sublime Sun introduces two new sunscreen forms, high SPF oils and foaming mousse sunscreens, as well as expanded SPF offerings for the pre-existing Sublime Sun line. Offering consumers a wider range of options for optimal sun protection, these luxurious new forms feature the same photostable UV filter system and powerful antioxidants as the original Sublime Sun lotions and clear spray mists.

THE FULL L'Oreal PARIS SUBLIME SUN COLLECTION INCLUDES THE FOLLOWING 12 PRODUCTS:

FOR FACENEW! Sublime Sun Liquid Silk Sunshield for Face SPF 30, 1.7 fl oz, Price: $9.99Sublime Sun Liquid Silk Sunshield for Face SPF 50+, 1.7 fl oz, Price: $10.99

FOR BODYNEW! Sublime Sun Feather Light Foaming Lotion Sunscreen SPF 30, 5.0 fl oz, Price: $9.99NEW! Sublime Sun Feather Light Foaming Lotion Sunscreen SPF 50+, 5.0 fl oz, Price: $10.99NEW! Sublime Sun Sheer Protect Sunscreen Oil SPF 15, 5.0 fl oz, Price: $9.99NEW! Sublime Sun Sheer Protect Sunscreen Oil SPF 30, 5.0 fl oz, Price: $10.99NEW! Sublime Sun Sheer Protect Sunscreen Oil SPF 50+, 5.0 fl oz, Price: $10.99NEW! Sublime Sun Lotion SPF 100, 3.0 fl oz, Price: $10.99Sublime Sun Lotion SPF 50+, 3.0 fl oz, Price: $10.99Sublime Sun Lotion SPF 30, 3.0 fl oz, Price: $9.99Sublime Sun Crystal Clear Mist Spray SPF 50+, 4.2 fl oz, Price: $10.99Sublime Sun Crystal Clear Mist Spray SPF 30, 4.2 fl oz, Price: $9.99

About L'Oreal PARIS: The L'Oreal Paris division of L'Oreal USA, Inc. is a total beauty care company that combines the latest technology with the highest in quality for the ultimate in luxury beauty at mass. The L'Oreal Paris brand encompasses the four major beauty categories - hair color, haircare, skincare and cosmetics - and includes such well-known brands as Preference, Excellence, Feria and Healthy Look hair color; Advanced Haircare, Elnett Satin Hairspray, EverPure, EverStrong, EverSleek, EverCreme, EverStyle, EverCurl, Studio Line and L'Oreal Kids hair care; Youth Code, Revitalift, Age Perfect, Ideal Clean, Ideal Moisture, Go 360 Clean, Sublime Bronze, Sublime Sun and Men's Expert skincare; and the Colour Riche, True Match, Infallible, Visible Lift and Studio Secrets Professional MAGIC cosmetics collections, along with a portfolio of mascara including Voluminous, Double Extend and Telescopic among many others. For more information on L'Oreal Paris and its brands, and to receive personalized beauty advice, expert tips and exclusive beauty content 24-7 (wherever you may be), check out My Signature Beauty - a round-the-clock beauty service powered by www.lorealparisusa.com.

About the Melanoma Research AllianceMRA is a public charity formed in 2007 under the auspices of the Milken Institute, with the generous founding support of Debra and Leon Black. MRA is poised to build on recent momentum in the field, accelerating the pace of scientific discovery and translation in order to eliminate suffering and death due to melanoma. MRA's ability to fund wide-ranging research in melanoma is amplified by unique multi-faceted collaborations and partnerships with individuals, private foundations and corporations. To date the MRA has awarded $48 million to 116 research projects worldwide.

*Survey MethodologyThis survey was conducted online within the United States by Kelton Global on behalf of L'Oreal Paris from April 4 - 10, 2013 among 513 nationally representative American women, 328 African-American women and 304 Hispanic women, all ages 18 and older.

Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results.

For the sample of nationally representative American women, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 4.3 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample. The margin of error for African-American women is 5.4 percentage points; the margin of error for Hispanic women is 5.6 percentage points. Photo: http://photos.prnewswire.com/prnh/20130506/NY07663PRN Photo Desk, photodesk@prnewswire.comL'Oreal Paris

Web site: http://www.lorealparisusa.com/