News Column

Honda April Sales Up on CR-V Monthly Sales Record; All-New RLX Flagship Sedan Bolsters Acura Sales Gain

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TORRANCE, Calif., May 1, 2013 /PRNewswire-HISPANIC PR WIRE/ -- American Honda today reported April 2013 U.S. sales of 130,999 units, an increase of 7.4 percent compared with April 2012 (up 3.1 percent based on the Daily Selling Rate, or DSR*). The Honda brand posted April 2013 sales of 117,100 units, an increase of 6.6 percent compared with April 2012. Acura U.S. April sales of 13,899 units increased 14.2 percent compared with April 2012.

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Honda

•Award-winning CR-V sets all-time April sales record, up 12.2 percent in to 26,519 units, breaking the record set in April 2012 •Hot-selling Accord continues its retail sales strength, topping 33,500 units with year-to-date sales up over 26 percent •Sales for ultra-functional and efficient Fit up 33.9 percent for April

"The April sales record for the CR-V exemplifies the incredible retail sales success of Honda's core models," said John Mendel, executive vice president of Sales at American Honda. "The Accord and Civic also continue to resonate, one customer at a time, with overall year-to-date sales well ahead of last year."

Acura

•Sales of the all-new luxury flagship RLX sedan strong with 400 units in its first full month, as dealer inventory builds •RDX sets its twelfth-consecutive monthly sales record, up 106.0 percent from last April, and is the top-selling Acura model in April with sales of 4,088 units •Acura sets an April truck sales record, with total Acura year-to-date sales up over 13 percent

"With a full year of record sales growth, the RDX is a resounding success," said Jeff Conrad, vice president and general manager of Acura Sales. "Continued record-breaking sales of the RDX is laying a solid foundation for the new RLX and MDX Acura models launching this year."

*The daily selling rate (DSR) is calculated with 25 days for April 2013 and 24 days for April 2012. Year-to-date, the DSR is calculated with 101 days for 2013 and 101 days for 2012. All other percentages in release are unadjusted; see table for adjusted DSR figures.



American Honda Vehicle Sales For April 2013


Month-to-Date


Year-to-Date



April

April

DSR**

MoM

April

April

DSR**

YoY


2013

2012

% Chg.

% Chg.

2013

2012

% Chg.

% Chg.

American Honda Total

130,999

122,012

3.1%

7.4%

468,650

442,177

6.0%

6.0%

Total Car Sales

71,957

70,251

-1.7%

2.4%

263,494

242,350

8.7%

8.7%

Total Truck Sales

59,042

51,761

9.5%

14.1%

205,156

199,827

2.7%

2.7%

Honda Total Car Sales

65,075

64,083

-2.5%

1.5%

239,645

218,672

9.6%

9.6%

Honda Total Truck Sales

52,025

45,754

9.2%

13.7%

180,153

180,525

-0.2%

-0.2%

Acura Total Car Sales

6,882

6,168

7.1%

11.6%

23,849

23,678

0.7%

0.7%

Acura Total Truck Sales

7,017

6,007

12.1%

16.8%

25,003

19,302

29.5%

29.5%

Domestic Car Sales

64,650

61,975

0.1%

4.3%

236,687

205,971

14.9%

14.9%

Honda Division

59,797

58,978

-2.7%

1.4%

219,427

194,557

12.8%

12.8%

Acura Division

4,853

2,997

55.5%

61.9%

17,260

11,414

51.2%

51.2%

Domestic Truck Sales

59,032

45,091

25.7%

30.9%

205,091

171,569

19.5%

19.5%

Honda Division

52,015

39,084

27.8%

33.1%

180,088

152,267

18.3%

18.3%

Acura Division

7,017

6,007

12.1%

16.8%

25,003

19,302

29.5%

29.5%

Import Car Sales

7,307

8,276

-15.2%

-11.7%

26,807

36,379

-26.3%

-26.3%

Honda Division

5,278

5,105

-0.7%

3.4%

20,218

24,115

-16.2%

-16.2%

Acura Division

2,029

3,171

-38.6%

-36.0%

6,589

12,264

-46.3%

-46.3%

Import Truck Sales

10

6,670

-99.9%

-99.9%

65

28,258

-99.8%

-99.8%

Honda Division

10

6,670

-99.9%

-99.9%

65

28,258

-99.8%

-99.8%

MODEL BREAKOUTS BY DIVISION









Honda Division Total

117,100

109,837

2.3%

6.6%

419,798

399,197

5.2%

5.2%

Fit

4,286

3,202

28.5%

33.9%

15,819

15,827

-0.1%

-0.1%

Memo: Fit-EV

22

0

0.0%

0.0%

68

0

0.0%

0.0%

Accord

33,538

35,385

-9.0%

-5.2%

121,965

96,517

26.4%

26.4%

Memo: Accord PHEV

55

0

0.0%

0.0%

100

0

0.0%

0.0%

Civic *

26,453

24,423

4.0%

8.3%

98,712

101,592

-2.8%

-2.8%

Memo: Civic Hybrid

569

766

-28.7%

-25.7%

2,003

2,862

-30.0%

-30.0%

S2000

0

0

0.0%

0.0%

0

0

0.0%

0.0%

Insight

391

738

-49.1%

-47.0%

1,552

3,035

-48.9%

-48.9%

CR-Z

405

334

16.4%

21.3%

1,595

1,699

-6.1%

-6.1%

FCX Clarity

2

1

92.0%

100.0%

2

2

0.0%

0.0%

Odyssey

11,832

10,476

8.4%

12.9%

38,065

38,133

-0.2%

-0.2%

Crosstour

1,504

1,769

-18.4%

-15.0%

5,533

5,122

8.0%

8.0%

Pilot

10,613

8,827

15.4%

20.2%

38,839

34,168

13.7%

13.7%

CR-V *

26,519

23,627

7.8%

12.2%

91,893

98,214

-6.4%

-6.4%

Element

0

0

0.0%

0.0%

1

3

-66.7%

-66.7%

Ridgeline

1,557

1,055

41.7%

47.6%

5,822

4,885

19.2%

19.2%

Acura Division Total

13,899

12,175

9.6%

14.2%

48,852

42,980

13.7%

13.7%

TL

2,959

2,997

-5.2%

-1.3%

9,752

11,414

-14.6%

-14.6%

TSX

1,622

3,138

-50.4%

-48.3%

5,798

12,132

-52.2%

-52.2%

Memo: TSX Wagon

206

331

-40.3%

-37.8%

819

1,263

-35.2%

-35.2%

ILX

1,894

0

0.0%

0.0%

7,508

0

0.0%

0.0%

Memo: ILX Hybrid

152

0

0.0%

0.0%

535

0

0.0%

0.0%

RL

7

33

-79.6%

-78.8%

39

132

-70.5%

-70.5%

RLX

400

0

0.0%

0.0%

752

0

0.0%

0.0%

MDX

2,877

3,952

-30.1%

-27.2%

11,605

14,151

-18.0%

-18.0%

ZDX

52

71

-29.7%

-26.8%

151

269

-43.9%

-43.9%

RDX

4,088

1,984

97.8%

106.0%

13,247

4,882

171.3%

171.3%

Selling Days

25

24



101

101



* Honda and Acura vehicles are made of domestic & global sourced parts.






** Daily Selling Rate










Month-to-Date



Year-to-Date




April

April

DSR**

MoM

April

April

DSR**

YoY


2013

2012

% Chg.

% Chg.

2013

2012

% Chg.

% Chg.

Hybrid

1,572

1,838

-17.9%

-14.5%

5,785

7,596

-23.8%

-23.8%





SOURCE American Honda Motor Co., Inc.; Acura

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