News Column

Kandessa Offers Restaurateurs and Foodservice Purveyors Expanded Marketing Services, Including Sponsored Content and Social Media

Page 2 of 1


BOSTON, MA -- (Marketwired) -- 04/30/13 -- Kandessa Digital's marketing services program, Kandessa ondemand, has expanded its portfolio of solutions for both restaurateurs and restaurant-facing foodservice marketers. The launch of sponsored content earlier this month will be enhanced with a new "+social" solution, empowering marketers and restaurants to grow their businesses with social media strategy and deployment.

The launch of business-to-consumer social media and engagement marketing services is now available to restaurateurs nationally thanks to a digital marketing agreement with Nicastro Consultants, located in the metro-Boston area. Based on a successful response to social engagement campaigns previously, the new service will now be expanded to offer engaged, inspired marketing services nationally.

Nicastro Consultants is a certified social media strategist and a solutions provider for Constant Contact products: email marketing, social campaigns, save local and single platform. Consultation packages include a digital audit, implementation plan, effective daily deals and social follow programs.

The new accord with Kandessa amplifies Nicastro's reach to thousands of regular readers and news subscribers and powers the new +social solution.

Kandessa's focus markets for its digital content marketing program is available nationally and will be marketed in five focus markets: New England, the New York Tri-State Region, metro-Washington, D.C., Atlanta and Raleigh-Durham, according to Kandessa Digital's director, Rick Zambrano.

"We're happy to grow our services program and offer it nationally under the +social label," says Zambrano. "Restaurateurs want to have common sense programs to help support their marketing and operational efforts. The social media services expand on our brand promise to help them run better business this year, and for decades to come."

Marketing programs for restaurant-facing marketers expands

For purveyors, suppliers and solution providers to the restaurant industry, Kandessa ondemand builds upon its LinkedIn and Twitter B2B social media services by adding sponsored content.

Its new sponsored content program allows marketers to submit announcements, press releases and white papers for one low monthly fee. The program costs generally run around $35 per month under an annual subscription.

"We see many taking advantage of distributed and sponsored content programs, yet there's still a lot of confusion out there on their efficacy," notes Zambrano. "People pay as much as $300 to distribute a single white paper or article, when they can come to Kandessa and reduce that cost to a fraction of that."

For marketing services, foodservice industry professionals will benefit from rates that are generally lower than marketing and communications agency rates.

Kandessa also announced completing services integration in its New England foodservice publication, Eatery Pulse Magazine, completing QA work on its national Restaurant News App™.

It will soon release upcoming May and June digital issues of its national Chain Pulse label on the news app.

It also reported readership of the web edition of Chain Pulse online news magazine at had surpassed a pace of 5,000 unique monthly readers, metrics that will soon exceed that of some older, more traditional, national foodservice magazines; and is ahead of 2013 estimates, based on a target of 7,000 monthly readers by September.

Accessing foodservice marketing support

Restaurateurs feel empowered because they can now easily launch social media strategy, campaign, and promotions support through Kandessa on demand's +social program. Additionally, they'll market more effectively in 2013 with "follow" campaigns and its help in beefing up their Facebook and blogging presence.

Marketers to the foodservice industry, looking to break the status quo and leverage Kandessa's extensive marketing capabilities in foodservice also have easy access to support and consultation.

Restaurants and foodservice purveyors can learn more at

Purveyors wanting to learn more about sponsored content click over to:

Restaurateurs also feel empowered because they can now easily launch social media strategy, campaign, and promotions support through Kandessa ondemand's +social program. Additionally, they'll market more effectively in 2013 with "follow" campaigns and its help in beefing up their Facebook and blogging presence.

Under promo code KNC and through, new clients will receive a five percent discount on published rates through this offer.

About Kandessa ondemand and Web+Digital foodservice news magazines
Kandessa's Web+Digital
is the foodservice industry's answer to informed, inspired news and insights. Tracking the trends that matter to top chain and independent executives, Web+Digital foodservice trade publications are powered by you, the foodservice director, owner, manager or franchisee.

Kandessa Digital information services brand provides multifaceted business intelligence to foodservice management across Boston to Los Angeles. Through its national publication, Chain Pulse Magazine, and Web+Digital editions of Eatery Pulse Magazine for New England, nearly 100,000 foodservice directors, owners and managers will access information and services to run better businesses in 2013.

Kandessa ondemand creates compelling, engaging, and informative content in the foodservice channel. Marketing clients access a range of solutions across a cumulative 20 product and service categories to run better businesses as a result of Kandessa's proven capabilities, including informed, inspired custom content, digital and advertorial publications and content marketing solutions. +social helps foodservice businesses with inspired social media and follow campaigns.

Add to Digg Bookmark with Add to Newsvine

Rick Zambrano
Email Contact

Story Tools Facebook Linkedin Twitter RSS Feed Email Alerts & Newsletters