Its new sponsored content program allows marketers to submit announcements, press releases and white papers for one low monthly fee. The program costs generally run around $35 per month under an annual subscription.
"We see many taking advantage of distributed and sponsored content programs, yet there's still a lot of confusion out there on their efficacy," notes Zambrano. "People pay as much as $300 to distribute a single white paper or article, when they can come to Kandessa and reduce that cost to a fraction of that."
For marketing services, foodservice industry professionals will benefit from rates that are generally lower than marketing and communications agency rates.
Kandessa also announced completing services integration in its New England foodservice publication, Eatery Pulse Magazine, completing QA work on its national Restaurant News App.
It will soon release upcoming May and June digital issues of its national Chain Pulse label on the news app.
It also reported readership of the web edition of Chain Pulse online news magazine at http://www.chainpulsemagazine.com had surpassed a pace of 5,000 unique monthly readers, metrics that will soon exceed that of some older, more traditional, national foodservice magazines; and is ahead of 2013 estimates, based on a target of 7,000 monthly readers by September.
Accessing foodservice marketing support
Restaurateurs feel empowered because they can now easily launch social media strategy, campaign, and promotions support through Kandessa on demand's +social program. Additionally, they'll market more effectively in 2013 with "follow" campaigns and its help in beefing up their Facebook and blogging presence.
Marketers to the foodservice industry, looking to break the status quo and leverage Kandessa's extensive marketing capabilities in foodservice also have easy access to support and consultation.
Restaurants and foodservice purveyors can learn more at http://www.slideshare.net/kandessamedia/kandessa-ondemands-social-media-services-for-restaurants
Purveyors wanting to learn more about sponsored content click over to: http://www.slideshare.net/kandessamedia/kandessa-ondemand-sponsored-content-marketing-program
Restaurateurs also feel empowered because they can now easily launch social media strategy, campaign, and promotions support through Kandessa ondemand's +social program. Additionally, they'll market more effectively in 2013 with "follow" campaigns and its help in beefing up their Facebook and blogging presence.
Under promo code KNC and through http://inspire.kandessaondemand.com, new clients will receive a five percent discount on published rates through this offer.
About Kandessa ondemand and Web+Digital foodservice news magazines
Kandessa's Web+Digital is the foodservice industry's answer to informed, inspired news and insights. Tracking the trends that matter to top chain and independent executives, Web+Digital foodservice trade publications are powered by you, the foodservice director, owner, manager or franchisee.
Kandessa Digital information services brand provides multifaceted business intelligence to foodservice management across Boston to Los Angeles. Through its national publication, Chain Pulse Magazine, and Web+Digital editions of Eatery Pulse Magazine for New England, nearly 100,000 foodservice directors, owners and managers will access information and services to run better businesses in 2013.
Kandessa ondemand creates compelling, engaging, and informative content in the foodservice channel. Marketing clients access a range of solutions across a cumulative 20 product and service categories to run better businesses as a result of Kandessa's proven capabilities, including informed, inspired custom content, digital and advertorial publications and content marketing solutions. +social helps foodservice businesses with inspired social media and follow campaigns.
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