Creating names for the color system's 1,721 new colors was no small feat. Lawlor enlisted the help of Kelly-Moore's employee-owners, who submitted 30 percent of the names included in The ColorStudio Collection. She worked with her design team to title the rest. Each color -- "Deagsy," "Downtown Benny Brown" and "Cricket's Cross," to name a few -- has its own story, adding a touch of significance with each color combination. This is the first color system created under Lawlor's leadership.
The ColorStudio Collection's Frank Lloyd Wright-Inspired Color Sample Display
To help ensure that its products are easy-to-use for everyone (professionals, interior designers, architects and DIY customers), Kelly-Moore has made a special effort to make the color selection process simple by creating a series of new tools to enhance the selection experience. For example, the new ColorStudio Collection color sample will outfit each Kelly-Moore store with a wall of color. With a design inspired by the work of Frank Lloyd Wright, this tastefully designed color display rivals any color merchandising in the U.S. The 12-foot-wide display, equipped with overhead lighting, is void of shadow lines, and each dry paint color sample is finished in a low sheen -- making it easy to see while reflecting its true rich shade. In addition, each color has its own card, rather than the standard eight colors per card, for added convenience.
The task of selecting colors from The ColorStudio Collection's 1,721 options can be even simpler using Kelly-Moore's myColorStudio online state-of-the-art collaborative selection tool. Professionals and DIY customers can navigate through this tool to find the right colors for fresh and traditional combinations. This selection tool can provide endless possibilities for home and other projects and is accessible on mobile devices. Go to myColorStudio.com
Next Generation Colorants
All of Kelly-Moore's paint products are available in zero-VOC colorants that offers higher strength, improved hiding, more fade resistance and expanded color options, all without the additional solvents.
Additional information on The ColorStudio Collection may be found online at ColorStudioCollection.com or at your local neighborhood Kelly-Moore paint store. For questions related to ordering color samples, paint selection or application, VOCs, or any other paint-related query, Kelly-Moore's painters (pros or DIY consumers) can call (888) MR-PAINT, email firstname.lastname@example.org, visit www.kellymoore.com, the company's Facebook or Twitter page, or any of Kelly-Moore's nearest stores, where each Kelly-Moore employee-owner is committed to offering exceptional customer service.
About Kelly-Moore Paint Company, Inc.
Headquartered in the San Francisco Bay Area and serving the communities of the West, Kelly-Moore Paints is one of the largest employee-owned paint companies in the United States. Kelly-Moore is currently in the process of moving its entire portfolio to zero-VOC and is among the leaders in the industry in zero-VOC products. In 2013, Kelly-Moore introduced The ColorStudio Collection, inspired by the unique architecture, light, hues, neighborhoods and lifestyles of the West. Kelly-Moore Paints serves the communities of the West and is one of the largest employee-owned paint companies in the United States. Trusted and preferred by professionals as the "Painter's Paint Store" for its high quality, performance and consistency, Kelly-Moore offers paints that are safe and easy to use for everyone.
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Christopher Navalta/Adrianne Psarras
Graham & Associates Inc.
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