"We have entered a time where mobile, social, real-time analytics and CRM tools are the norm, and the ease in adopting these solutions requires multiple teams, specifically IT and marketing, to collaborate for the sake of business results," said Adam Dennison, vice president and publisher, CIO. "To help strengthen the CIO/CMO relationship, CIO is excited to partner with The CMO Club in the launch of the CIO/CMO Agenda event to foster communication, reveal pain points and discuss strategic adoption of key technologies."
Join the CIO/CMO Discussion
IT solution providers are invited to discuss technologies that will help drive revenue, such as mobile, social and analytics, with both IT and marketing stakeholders at the CIO/CMO Agenda, June 27, 2013 in San Francisco, CA. The program will include panels of CIOs and CMOs discussing their challenges and working relationship, both with one another, the CEO and the board.
"We are thrilled to have Dun & Bradstreet, Jive Software and Wildfire join the CIO/CMO Agenda event, where IT and marketing decision-makers come together and build bridges for business today and tomorrow," continued Dennison.
To review the full research results or learn more about CIO/CMO Agenda sponsorship opportunities, contact Adam Dennison, vice president & publisher, CIO at email@example.com.
About CIO/CMO Partnership Survey
The 2013 CIO/CMO Partnership Survey, conducted by IDG's CIO -- the executive-level IT media brand providing insight into business technology leadership -- gauges the perceptions and goals of the CIO/CMO relationship and IT spending. The survey was conducted in the first quarter of 2013 and released in April 2013. Results are based on 237 respondents indicating they are the top IT executive and 140 top marketing executives at their organization or business unit.
CIO is the premier content and community resource for information technology executives and leaders thriving and prospering in this fast-paced era of IT transformation in the enterprise. The award-winning CIO portfolio -- CIO.com, CIO magazine (launched in 1987), CIO executive programs, CIO custom solutions, CIO Forum on LinkedIn, CIO Executive Council and CIO primary research -- provides business technology leaders with analysis and insight on information technology trends and a keen understanding of IT's role in achieving business goals. Additionally, CIO provides opportunities for IT solution providers to reach this executive IT audience. The CIO Executive Council is a professional organization of CIOs created to serve as an unbiased and trusted peer advisory group. CIO is published by IDG Enterprise, a subsidiary of International Data Group (IDG), the world's leading media, events, and research company. Company information is available at http://www.idgenterprise.com/.
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