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Jobaline Launches Mobile and Social Platform to Cut Time & Expense of Recruiting Hourly Workers

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KIRKLAND, WA -- (Marketwired) -- 04/30/13 -- Jobaline today announced the launch of its smart, simple, social, and mobile hourly jobs platform, fundamentally changing the way that local employers are matched with hourly workers. Jobaline directly addresses America's more than 74 million hourly workers (59 percent of the total workforce[1]) by providing an easy way for them to find and apply for jobs from any platform including their smartphone or feature phone, in English or in Spanish.

During Jobaline's beta period, 70 percent of job seekers applied for hourly positions using a mobile phone, and 55 percent of that group applied using simple feature phones via text messaging to complete the process, reinforcing the notion that employers need to make a significant shift in how they approach job seekers and potential employees.

Currently available in Seattle and Miami metro areas, Jobaline enables small and medium businesses, franchise locations, local employers and larger enterprises seeking hourly workers to easily reach and filter applicants according to their criteria.

Jobaline's mobile platform also integrates into the existing company website of a large company, enabling them to speed the hiring process and be immediately mobile-ready. eHealth, an award-winning health insurance company that helps individuals, families and small businesses choose the best health insurance, is an early user of Jobaline's enterprise solution.

"During our beta period we found that for businesses posting across industries -- from restaurant chains to retail sales and business administration -- hiring managers received hundreds of applications, each within 2 days of posting a job," said Luis Salazar, the co-founder and CEO of Jobaline. "While that volume can be overwhelming, the Jobaline platform allowed them to select the 10-20 most qualified candidates without having to dial a number or read one resume."

How it Works
Most businesses don't have access to the right mobile recruiting tools or simple pre-screening mechanisms, and Jobaline focuses on solving that problem.

Jobaline's mobile-first process includes three simple steps:

1. Job Posting -- Employers create mobile-friendly job offers and pre-screening criteria for free, and reach job seekers through their social network and leading U.S. job boards.

2. Automatic Pre-Screening -- Jobaline conducts the initial interviewing, profile verification and screening through an automated, proprietary process developed by hiring experts. Jobaline also integrates with Facebook, public records, and social media channels to facilitate referrals, endorsements, and provide additional information to the employer.

3. Pay Per Result -- Employers can review information about job applicants, ranging from their location and skill sets based on written and verbal replies to their social media endorsements. Employers then pay only for the contact information of the qualified candidates that they want to pursue for possible employment.

For job seekers, there is really only one simple step; they sign-in and apply for a job in minutes via the Web or using text messaging, through a simple, ad-free mobile platform. This is done regardless of whether the job was posted on a job board, Craigslist, Facebook, an online classified ad, seen in a printed flyer, or any other location.

Jobaline's bilingual approach and multi-digital platform process opens doors for hourly workers, who are widely under-served by existing hiring solutions. "There is a critical 'digital divide' that we are addressing with Jobaline," Salazar said. "Many candidates for hourly jobs lack access to desktop computers or smartphones, making the current job search technologies unavailable to them. When businesses embrace mobile recruiting solutions, they both gain access to a greater talent pool, and play a powerful role in bridging the digital divide."

A Solution for Small and Large Businesses
Small employers can use Jobaline to replace manual processes and time-intensive advertising approaches to recruitment. Large employers can use the platform to supplement existing enterprise recruiting systems by extending their recruitment process into the mobile realm, and integrating their own unique pre-screening criteria that is enabled within the Jobaline platform.

"Most people today use mobile devices as their primary means to access the Internet, yet only 13 percent of employers have a mobile-friendly recruiting solution. We want to be sure we are able to reach out to the best workers, whether they use smart or not-so-smart phones, tablets, or desktop computers. With Jobaline, we can gain rapid access to a bigger and higher quality pool of applicants, while reducing the internal costs associated with pre-screening," said Bill Shaughnessy, president and COO of eHealth.

While Jobaline currently focuses on the greater Miami and Seattle areas, the company has committed to an aggressive plan for roll-out nationally in coming months, based on demand from both employers and workers. To learn more about Jobaline and the Jobaline platform, please visit and

About Jobaline
Jobaline has made finding hourly jobs and workers as simple as turning on your mobile device. Jobaline is a smart, social and mobile platform that matches qualified local workers with hourly jobs, which represent 59 percent of work performed in the U.S. Jobaline enables employers to screen and hire workers on any device, even simple feature phones, in Spanish and English. To learn more, please visit

[1] Bureau of Labor Statistics, "Characteristics of Minimum Wage Workers: 2011," 2 March 2012.

[2] WSJ. "For Smaller Firms, recruiting costs add up" Nov 2011, Lauren Weber

[3] Pew Internet, "Digital Differences," 13 April 2012, Kathryn Zickuhr and Aaron Smith.

[4] CNN, "Survey Says Most U.S. Cell Phone Owners Have Smartphones; So What?," 2 March 2012, Amy Gahran.

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