TORONTO, ONTARIO -- (Marketwired) -- 04/24/13 -- Editors Note: There are two photos associated with this press release.
The Canadian Public Relations Society (CPRS) Toronto honoured the best in the Toronto PR industry this evening at the annual Achieving Communications Excellence (ACE) Awards gala. Held at the Arcadian Court, the ceremony acknowledged and celebrated the accomplishment of PR professionals in Toronto and the GTA.
"ACE awards are given to those who have positively influenced the PR industry with exceptional communications campaigns," said Vincent Power, APR, president, CPRS Toronto. "Many outstanding submissions were received this year, and with the help of our judging panel, we were able to select the best of the best in Toronto public relations."
The ACE Awards concluded with the presentation of the two most prestigious awards: Best PR Campaign of the Year and Best Creative PR Campaign of the Year. Argyle Communications received top prize of PR Campaign of the Year for the exceptional strategic planning and execution of the 30% off Ontario Tuition campaign and the Best Creative PR Campaign of the Year was awarded to Strategic Objectives for the innovation and creativity behind the 100th birthday of Oreo celebrations.
"The ACE Award recipients are selected by a judging panel of seasoned PR professionals," said Heather Agnew, ACE Awards chair, CPRS Toronto. "Being recognized by industry peers with an ACE Award is a symbol of quality and mutual respect amongst Toronto's PR community."
The 2013 ACE Award recipients include:
Best PR Campaign
-- Argyle Communications and Free for All - 30% off Ontario Tuition
Best Creative PR Campaign
-- Strategic Objectives and Mondelez Canada - 100th Birthday of Oreo
-- Lois Marsh Award: John Muldoon, APR-- PR Professional of the Year: Cathy Cowan, Cowan & Company Communications Inc.-- Volunteer of the Year: Heather Agnew, RBC-- CPRS Toronto Young PR Professional of the Year: Adrian Seeley, PRAXIS-- CPRS Toronto Public Relations Student of the Year: Hannah Sunderani, Centennial College
Media Relations - Budget Over $50,000
-- Strategic Objectives and Mondelez Canada - 100th Birthday of Oreo-- Argyle Communications - The Canadian Pain Summit
-- Kraft Canada and Edelman - MiO Trick Squirts-- Revera Inc. and Environics Communications - Thought Leadership - The Revera Reports-- LOFT and Edelman - LOFT Canada Launch-- Novo Nordisk Canada and GCI Group Canada - Igniting the VA Dialogue-- NATIONAL Public Relations - P.F. Chang's Canadian Launch-- NATIONAL Public Relations - Capital One Credit Education Week-- DDB Public Relations - autoTRADER.ca: The Most Cars in One Place-- Shaw Media and Edelman - The Real Housewives of Vancouver Campaign-- APEX Public Relations and George Brown College - George Brown College Waterfront Campus
-- APEX Public Relations, Morin Public Relations and Walmart Canada - Mom of the Year Award-- APEX Public Relations and Kao Canada - John Frieda Precision Foam Colour-- Environics Communications - The Talk-- Citizen Optimum / Future Shop - Future Shop Holiday 2012-- eBay and Edelman - eBay Canada 2012 Holiday program-- Kraft Canada and Edelman - Kraft Food for Families-- NATIONAL Public Relations and Direct Impact - Ford of Canada Power of Choice Campaign-- Argyle Communications and PC Financial - PC Canadian Family Finance Series
Media Relations - Budget under $50,000
-- APEX Public Relations and Nike Canada - Sustainable Olympic Track Uniforms
-- TD and Paradigm PR - Credit Cards & You-- energi PR - MFPA: Canvassing the Country-- APEX Public Relations and Nestle Canada - Nestle Assorted Paints the Town Red-- PRAXIS - Lifesaving Society: Swim to Survive+-- Argyle Communications and Staples Canada - Back to School with Staples-- Fleishman-Hillard Toronto - One Direction 1D World Toronto-- SiriusXM and NATIONAL Public Relations - SiriusXM's Siriusly Sexy Survey
-- APEX Public Relations and Kao Canada - Summer Beauty with John Frieda and Jergens-- Citizen Optimum - ACE Bakery Canada's Best Sandwich-- TD and Paradigm PR - TD Educates About Cyber Fraud
Best Use of Special Events.
-- RONA Inc. and MSL Canada - The Nature of Colour-- DDB Public Relations - Subaru's BRZ Scorches the Competition
-- Citizen Optimum / IKEA Canada - IKEA Winnipeg Store Opening-- PRAXIS - CCMadMen Event
-- APEX Public Relations and Kao Canada - YWCA Facility gets a Makeover-- PRAXIS - Dean and Todd's Banff Ice Party at Blue Mountain-- PRAXIS - CARSTAR Dirty Car Art Exhibit
New Product or Service Launch Campaign of the Year
-- Energizer Personal Care - Launch of Schick Hydro Silk-- McDonald's Restaurants of Canada Ltd. - Our Food. Your Questions.
-- Shaw Media - Continuum Series Launch Campaign-- Kraft Canada and Edelman - MiO Trick Squirts-- Kaiser Lachance Communications - Sears Canada LOOK! Report Launch-- NATIONAL Public Relations - P.F. Chang's Canadian Launch-- APEX Public Relations and Kao Canada - Biore Welcomes You (Back) to Your 20s
-- APEX Public Relations and Nike Canada - Measuring Movement to Make Life a Sport.-- Ketchum PR Canada and Philips Canada - Philips Sonicare Diamond Clean Launch
Employee Communications Campaign of the Year
-- Toronto Hydro-Electric System Limited - Grow Your Mo' for Movember Campaign-- Bombardier - Employee Communications Campaign of the Year Bombardier Aerospace Toronto Site
Community Relations Campaign of the Year
-- Argyle Communications and Free For All - 30% Off Ontario Tuition
-- Citizen Optimum - Hyundai Hockey Helpers-- Argyle Communications - The Crosstown and the Community
-- Ontario Tire Stewardship, OARA and Environics Communications - Ontario Tire Stewardship and OARA: Annual Tire Take Back Events-- PRAXIS - The Courvoisier Collection-- Environics Communications and Stewardship Ontario - Make the Drop, Battery Recycling Program
Best Digital Communications Campaign of the Year
-- Energizer Personal Care and Paradigm PR - Playtex Gentle Glide Communications-- Unilever Canada and Edelman - Salty's Missing Again's Digital Journey-- Kraft Canada and Edelman - Kraft Foods DessertCentre.ca Program
Best Use of Communication Tools (Internet, A/V, Research & Measurement, Print and Publications)
-- Environics Communications and Pfizer Consumer Healthcare - Advil Nighttime Year II
Brand Development Campaign of the Year
-- McDonald's Restaurants of Canada Ltd. - Our Food. Your Questions.
-- Environics Communications - airmilesshops.ca Holiday Campaign-- PRAXIS - Canadian Club 2013 Brand Development
-- Veritas Communications Inc. - SUBWAY Restaurants Commit to Fit-- Environics Communications - Panasonic Cooking Canada Campaign-- Randstad and MSL Canada - Randstad: 2013 Public Relations Program-- Ketchum PR Canada and Philips Canada - Philips Consumer Lighting Campaign-- Citizen Optimum - ACE Bakery Canada's Best Sandwich-- NATIONAL Public Relations - Hankook Tire Canada, The Road to the Top-- PRAXIS - Pepsi Ultimate Taste Challenge-- Real Estate Council of Ontario - RECO's Consumer Awareness Campaign
Crisis or Issues Management Campaign of the Year
-- MAVERICK- Crisis at Toronto Eaton Centre
Best Student PR Campaign of the Year
-- Talk is Cheap 5.0 Team, Centennial College - Talk is Cheap 5.0
-- BraveArt Committee, Centennial College - BraveArt-- Cheryl, Hannah, Kassandra, Jessica & Brittany, Centennial College - It's Your Moment LGFB Fashion Show
The Canadian Public Relations Society is a national professional organization focused on establishing and upholding educational and ethical standards in Public Relations. CPRS Toronto is one of the largest local societies with nearly 600 members. For more information, please visit: http://www.cprstoronto.com.
Special thanks to our sponsors: AVW TEL-AV Marketwired Leger Marketing CNW Group Canadian Press Cision News Canada Infomart
To view the first photo associated with this press release, please visit the following link: www.marketwire.com/library/20130424-cprs0424photo1px800.jpg.
To view the second photo associated with this press release, please visit the following link: www.marketwire.com/library/20130424-cprs0424photo2px800.jpg.
For more information or to schedule an interview,
please contact: CPRS Toronto ACE Awards Committee
Lead, ACE Marketing/Communications