•Looked at cost efficiency and incremental reach across five TV and VOD ad campaigns in the retail, FMCG (fast-moving consumer goods), tech, and finance sectors. Each campaign reached between 11 million and 25 million UK consumers in the following categories: people ages 16-34; and, women and men in the lower-, middle, and upper-middle classes.
•Measured effectiveness of TV and VOD advertising to raise awareness and message association for Aviva. Survey of 1,375 British consumers.
About Tremor Video
Tremor Video is a leading provider of technology-driven video advertising services enabling brand advertisers to engage consumers across multiple Internet-connected devices including computers, smartphones, tablets and connected TVs. Our clients include some of the largest brand advertisers and media agencies in the world. These relationships have helped us create a robust online video ecosystem that includes more than 500 premium websites and mobile applications, 200 of which partner with us on an exclusive basis. Our proprietary technology, VideoHub, analyzes in-stream video content, detects viewer and system attributes, and leverages our large repository of stored data to optimize video ad campaigns for brand-centric metrics such as user engagement, brand lift and time spent. Through our enterprise solution, VideoHub also provides advertisers and agencies with advanced analytics and measurement tools enabling them to understand why, when and where viewers engage with their video ads.
Tremor Video is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, and San Francisco, with international offices in London, Singapore, and Toronto. For more information, visit www.tremorvideo.com and find Tremor Video on Twitter, Facebook and LinkedIn.
About the Internet Advertising Bureau UK
The Internet Advertising Bureau (IAB) is the UK trade association for digital advertising. With over 800 members, most of the UK's leading brands, media owners and agencies take part in the IAB. Given the rapidly evolving nature of the digital landscape, the IAB works to ensure that marketers can maximise the potential of digital media and mobile devices, helping members engage their customers and build great brands. By disseminating knowledge and fostering dialogue through research, policy guidance, training and events, the IAB aims to be every marketer's authoritative and objective source for best practices in internet advertising. To access the IAB's current research, policy briefings, training opportunities and events schedule, please visit www.iabuk.net.
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.
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