Sauza® Blue Tequila, which is crafted from 100% Blue Agave that is put into production within 48 hours of being harvested to create the freshest, natural, crisp agave flavor, will also be spotlighted throughout the campaign.
* YouTube's 2012 Ads Leaderboard, 15th Most Watched Advertising Spot on YouTube in 2012
For the ladies looking to cool down with a delicious cocktail, our Sauza® Lifeguard has you covered with the refreshing margarita recipes below.
Frozen Cherry Lime Sauza®-Rita
1 can Sauza® Blue Silver 100% Agave Tequila
1 bottle Light Beer
1 bottle Cherry Soda
1 can Limeade
3 cups Ice
Pour limeade, beer and cherry soda into blender filled with ice. Fill limeade can with Sauza® Blue Silver Tequila and add to blender. Blend until smooth and enjoy.
Sauza® Golden Margarita
1 1/2 parts Sauza® Blue Reposado 100% Agave Tequila
1/2 part John Dekuyper & Sons O3 Premium Orange Liqueur
2 parts Fresh Lime Juice
2 parts Fresh Orange Juice
In a shaker filled with ice, combine lime juice, Sauza® Blue Reposado Tequila, and liqueur. Shake vigorously. Strain into a glass filled with ice and rimmed with salt (optional). Garnish margarita with an orange wedge.
"This year's 'Make It' campaign turns up the heat on the successful concept we launched in 2012, providing women with all the needed elements to enjoy summer -- a sexy lifeguard who knows just what to say in any situation, an adorable puppy and refreshing Sauza® margaritas. Add a few girlfriends to the mix, and it's the only recipe you'll need for an unforgettable margarita season."
- Vanessa Jenkins, Senior Director of Tequilas at Beam Inc.
For more information on Sauza® Tequila and the "Make It With a Lifeguard" campaign, visit www.SauzaTequila.com, go to YouTube.com/SauzaTequila, like us on Facebook (www.facebook.com/SauzaMargaritas) or follow us on Twitter @Sauza.
About Sauza® Tequila
Sauza® Tequila, the world's #2 premium tequila, is the perfect complement to a ladies night, allowing any moment to become a celebration. Each bottle of Sauza® Tequila, the margarita's favorite tequila, is carefully crafted using the finest agave from the renowned Sauza® distillery in Jalisco, Mexico. Sauza® offers a full line of tequila including Sauza® Tequila Gold, Sauza® Tequila Silver, Sauza® Blue Reposado Tequila, Sauza® Blue Silver Tequila and now, Sauza® Sparkling Margarita.
About Beam Inc.
As one of the world's leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company's brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher's Scotch Whisky, Skinnygirl Cocktails, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, Larios Gin, Whisky DYC and DeKuyper Cordials. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,400 passionate associates worldwide generated 2012 sales of $2.5 billion (excluding excise taxes), volume of 38 million 9-liter equivalent cases and some of the industry's fastest growing innovations. Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.
All trademarks are the property of their respective owners.
Sauza® Sparkling Margarita and Sauza® Tequila, 9.95% and 40% alc./vol. ©2013 Sauza Tequila Import Company, Deerfield, IL 60015
Embedded Video Available
Embedded Video Available: http://www2.marketwire.com/mw/frame_mw?attachid=2283583
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2283562
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2283574
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2283576
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2283578
Add to Digg Bookmark with del.icio.us Add to Newsvine
DBC PR+New Media
Most Popular Stories
- 15 Myths That Could Ruin Your Hispanic Ad Campaign
- Bitcoin Clones Lurch Onto Financial Scene
- General Motors Names Mary Barra as First Female CEO
- AIG to Create 230 Jobs in Charlotte
- Clinton to Keynote Annual Simmons Leadership Conference
- Pacific Trade Pact Delay Hinders U.S. Pivot to Asia
- Californians Want to Legalize Marijuana
- Scripps Shares Rise on Reported Bid Talks
- Russia Says Nyet to Canada North Pole Claim
- Budget Deal Sets Off Grumbles in Both Houses