"With an average annual income of nearly $120,000, our members are affluent travelers who have both the desire and the means to take frequent vacations," added Brojan. "When you also factor in their high satisfaction level and desire for additional purchases, it's clear that resort developers have a great opportunity for growth among existing owners."
The Value of Vacation Exchange
According to another study conducted by Chadwick Martin Bailey, vacation exchange continues to be a critical piece of the vacation ownership experience. Approximately three in four prospective consumers indicated that an exchange company affiliation is an important consideration during the purchasing decision. About the same percentage of existing owners said that affiliation played a vital factor as well.
Added flexibility and variety were among the most popular reasons given for the importance of selecting a resort affiliated with an exchange company. Both prospective consumers and current owners want to have a wide selection of vacation options to choose from and to be able to travel at different times throughout the year.
To receive a copy of RCI's white paper detailing key findings from the 2013 RCI Membership Profile Survey, contact your RCI account executive or send an email to RCI.Affiliates@rci.com.
RCI is the worldwide leader in vacation exchange with over 4,000 affiliated resorts in approximately 100 countries. RCI pioneered the concept of vacation exchange in 1974, offering members increased flexibility and versatility with their vacation ownership experience. Today, through the RCI® Weeks program, the traditional week-for-week exchange system, and the RCI Points® program, the industry's first global points-based exchange system, RCI provides flexible vacation options to its approximately 3.7 million RCI subscribing members each year. RCI is part of Wyndham Exchange & Rentals and the Wyndham Worldwide family of brands (NYSE: WYN). For additional information visit our media center, rciaffiliates.com or The RCI Blog. RCI also can be found on Facebook, YouTube and Twitter.
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