ORLEANS, March 27, 2013 /PRNewswire-HISPANIC PR WIRE/ -- As the 2013 National
Hurricane Conference continues this week, the
for Safe Homes
(FLASH)® introduced Mitigation 2.0 --- a new program that offers simpler,
faster "upgraded" access to critical information about disaster mitigation, or
comes in response to stark findings from the 2013 FLASH pre-hurricane season
Harris Interactive Survey that indicated that while those affected by severe
weather events like Superstorm Sandy are more willing to take simpler preventive
steps, most still do not plan to take essential steps recommended by experts to
protect windows, strengthen roofs or even purchase flood insurance.
features high tech solutions like the new FLASH Weather Alerts, a
first-ever precision, severe weather alert smartphone app that includes home
mitigation and family preparedness information, videos and consumer support in
English and Spanish. It also includes expanded mitigation "how to" information
with the popular "Protect
Your Home in a FLASH"
how-to video series and checklists that break steps down into Do-It-Yourself
projects that can be completed in one hour, one day or one weekend.
"Our experience tells us that when families find mitigation activity too overwhelming, they opt out," said FLASH President and CEO Leslie Chapman-Henderson. "Mitigation 2.0 overcomes this challenge by combining common sense and technology to provide the right amount of information at the right time.
online survey of 2,252 adults 18 and older performed by Harris Interactive for
the Federal Alliance for Safe Homes from February 15-19, 2013 asked homeowners
about their hurricane- and severe weather-preparedness, as well as their
experience with past weather events.
Even Americans who survived events such as Superstorm Sandy are not planning to
make all the preparations they should.
While Americans who experienced an extreme weather event last year are more
likely to expect another event in the future, most are not planning to take many
of the precautions experts recommend.
of those affected do not have plans to buy flood insurance
of those affected do not plan to install hurricane shutters or emergency plywood
of those affected do not plan to strengthen their roof to withstand hurricanes
by installing hurricane straps/clips, a secondary water barrier or high-wind
numbers were even worse for those who did not experience a severe weather event
of those who averted severe weather do not have plans to buy flood insurance
of those who averted severe weather do not plan to install hurricane shutters or
emergency plywood shutters
of those who averted severe weather do not plan to strengthen their roof to
withstand hurricanes by installing hurricane straps/clips, a secondary water
barrier or high-wind shingles
According to Chapman-Henderson, "Strengthening homes is an essential part of safeguarding families from disaster of all kinds. Mitigation 2.0
provides families with the tools they need to take them to the next level of readiness, one project at a time."
free mitigation information and consumer advice about disasters of all kinds,
http://www.flash.org or call (877) 221-SAFE
(7233). FLASH Weather Alerts is now available from the Apple
store for a reduced cost of $4.99 through March 29.
Federal Alliance for Safe Homes (FLASH)®, a 501(c)3 nonprofit organization, is
the country's leading consumer advocate for strengthening homes and safeguarding
families from natural and manmade disasters. FLASH collaborates with more than
100 innovative and diverse partners that share its vision of making America a
more disaster-resistant nation including: BASF, Federal Emergency Management
Agency, Florida Division of Emergency Management, The Home Depot®, International
Code Council, Kohler® Generators, National Weather Service, RenaissanceRe,
Simpson Strong-Tie®, State Farm™, USAA® and WeatherPredict Consulting Inc. In
2008, FLASH opened the interactive weather experience StormStruck: A Tale of Two
Homes® in Lake Buena Vista, FL. Learn more about FLASH and gain access to its
free consumer resources by visiting www.flash.org or calling (877) 221-SAFE
(7233). Also, get timely safety tips to ensure that you and your family are
always well protected from natural and manmade disasters by subscribing to the
FLASH blog – Protect Your Home in a FLASH.
SOURCE Federal Alliance for Safe Homes (FLASH)