Drew's story speaks to the financial and emotional support that he and his family received at a Ronald McDonald House while his youngest son Oliver faced a two-year battle with cancer, which he eventually succumbed to. Drew speaks to how the staff and the families staying at the Ronald McDonald House became his support network and how the House itself was an oasis for Drew and for his oldest son, Jax - sibling to Oliver.
"Ronald McDonald House was a place to play where Jax didn't have to curb his enthusiasm and I was just a regular parent. It allowed both of us to let off steam and make the most of what days we still had as whole family," said Drew Graham. "If not for the Ronald McDonald House, families - my family - would not have been together when they most needed to be."
The national Family Moments campaign, launching at the end of March, is a fully integrated campaign, including three :30 second national TV spots, print ads, out of home executions, as well as digital and public relations extensions.
Those looking for more information about Ronald McDonald House Charities Canada or to make a donation can visit the website at www.rmhc.ca.
In 1982, Ronald McDonald House Charities® Canada was founded to be the everlasting organization that would support Ronald McDonald Houses and their programs in Canada. Ronald McDonald Houses provide a home away from home for out of town families with sick children being treated at a nearby hospital. Today, 14 Ronald McDonald Houses serve more than 10,000 families each year. By 2014 that support will grow to serving over 20,000 families in Ronald McDonald Houses across Canada.
Completing our circle of support for Canadian families are eight Ronald McDonald Family Rooms®, which provide an oasis of calm and support right inside the walls of the Hospital, as well as the Ronald McDonald Care Mobile® program in Calgary, Alberta. As our largest donor, McDonald's Restaurants of Canada and its franchisees donate 10 cents from every Happy Meal to Ronald McDonald Houses across Canada.
(1) Statistics Canada, 2011 (Calculation using municipalities)
(2) Tsmimicalis A. Costs Incurred by Families of Children Newly Diagnosed with Cancer in Ontario. Thesis: Doctor of Philosophy Lawrence S. Bloomberg Faculty of Nursing University of Toronto 2010.
To view the first photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20130325-RMHCprint-2LRG.jpg.
To view the second photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20130325-RMHCprint-3LRG.jpg.
To view the third photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20130325-DrewJaxOliverLRG.jpg.
To view the video associated with this press release, please visit the following link: http://www.youtube.com/watch?v=uk1X1AcxFgo
GolinHarris for Ronald McDonald House Charities of Canada
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