NASHVILLE, TN and BOSTON, MA -- (Marketwire) -- 03/25/13 -- Moontoast, an innovative Social Rich Media advertising platform leader, today announced a partnership with SocialCode, the leading social marketing solutions provider and Facebook Strategic PMD. SocialCode and Moontoast, both named winners in the Facebook PMD Innovation Competition last week, will collaborate to help advertisers foster stronger engagement with fans, specifically within the News Feed and on mobile devices.
SocialCode, a marketing solutions pioneer, builds targeted communities, engages those audiences and converts them to customers and evangelists for the top Fortune 500 brands. Fueled by proprietary technology, SocialCode collects and analyzes intelligence on the full spectrum of organic, paid and earned social media to inform client campaign strategy across all major social platforms including Facebook, LinkedIn and Twitter. The launch of its latest intelligence offering, Message Optics, has allowed SocialCode, and its clients, to monitor Page Post performance in the News Feed to understand which posting tactics, content creation and paid media strategy garner results aligned with campaign goals.
"As the focus of Facebook and marketers shifts to the News Feed, on desktop and mobile, we are dedicated to providing performance insights to inform decisions that will amplify reach and engagement for these placements," said Laura O'Shaughnessy, CEO of SocialCode. "Moontoast's concentration on compelling News Feed experiences will provide our client campaigns with rich media ads to ensure optimal fan engagement leading to earned impressions and extended reach in the News Feed."
"We're thrilled to be working with the SocialCode team," said Moontoast CEO Blair Heavey. "Together we bring marketers truly innovative social advertising solutions on Facebook -- from creative development to real-time analytics and optimization -- all the critical elements needed to execute authentic rich experiences that map closely to the consumer purchase journey -- online or on mobile devices."
Moontoast's Social Rich Media Ad Platform is one of the first platforms to enable brands to inject Facebook Page Posts with rich visual, auditory and interactive brand experiences directly within the Facebook News Feed, in both desktop and mobile environments. Brands can also use the Moontoast platform to boost these rich media Page Posts into Page Post Ads and Sponsored Stories in the News Feed.
Moontoast's Social Rich Media ad units work in tandem with the Moontoast Social Analytics Suite, which was built from the ground up to deliver critical insights from the rich media units that help marketers understand and engage with their audiences -- all through the lens of Moontoast's innovative DITE methodology (Discovery, Interaction, Transaction, Endorsement). DITE enables brands to execute social campaigns with rich media experiences that drive consumers along the purchase journey via intelligent targeting on social and mobile. For additional details on the latest version of Moontoast's Social Activation Platform, please visit: www.moontoast.com/social-activation-platform.
SocialCode is a leading social marketing solutions partner dedicated to driving cross-platform social ROI. Our capabilities are rooted in the advanced research of SocialCode Labs, empowering advertisers with outstanding campaign performance and community insight. Fueled by proprietary technology, SocialCode grows qualified communities, engages those audiences and activates them as customers and brand evangelists for many top national advertisers. SocialCode is a subsidiary of The Washington Post Company. For more information visit www.SocialCode.com
Moontoast is an innovative Social Rich Media advertising solutions leader that delivers premium rich media experiences and social advertising ROI. The company's award-winning Social Activation Platform empowers brands and agencies to maximize their social advertising ROI by distributing interactive and transactional rich media ads that provide premium social experiences, deliver measurable business results, and create actionable consumer insights. Moontoast's innovative DITE methodology (Discovery, Interaction, Transaction, Endorsement) inspires its technology; which enables brands to execute social campaigns, with rich media experiences, that drive consumers along the purchase journey and reach them through intelligent targeting on social and mobile. Gartner Research has named Moontoast a "Cool Vendor" in Music and eCommerce, and Billboard Magazine called Moontoast a "Top Startup of 2011." For more information, visit www.moontoast.com.
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