Countries across the world have used Earth Hour as a tool to engage children in environmental issues, with Earth Hour organisers the Society of Wilderness (SOW) continuing to run their year-long education program on climate change in schools throughout Taiwan, engaging over 70,000 students and volunteers. Green Schools in Indonesia are also actively engaged in Earth Hour's beyond the hour campaigns, and Earth Hour was also used to promote the Low Carbon School Network, which incorporates energy--saving lessons in the curricula of Bangkok Metropolitan Authority-affiliated schools, in Thailand.
With a call to action to become the generation to change our planet for good, this year's event was marked by public concerts aimed at youth as a platform to share their passion for the environment. A rap concert in Benghazi in Libya, a rock concert in Nepal's second largest city Pokhara, a band concert in Malaysia's capital Kuala Lumpur, performances in Hanoi, Vietnam and a free reggae show in Kingston, Jamaica were among the key events that took place around the world.
Six of China's biggest social media sites with a daily reach of 200 million people also went dark to raise awareness for Earth Hour, and the official Instagram account posted a single image from Sydney's switch off at the Opera House from their Headquarters in San Francisco that generated more than 180,000 Likes. More than 36,000 Earth Hour images were uploaded to the image sharing platform at the time of this writing.
Anti-apartheid hero Nelson Mandela was one of the first to tweet his support, and ushered a timely message given the many reforestation projects around the world tied to Earth Hour's I Will If You Will campaign.
"The trees & forests were destroyed exactly because our people were so dependent upon them as sources of energy. #NelsonMandela #EarthHour", he tweeted.
Countries and territories participating in Earth Hour for the first time included Palestine, Suriname, Rwanda and Tunisia; where WWF, the Tunisian National Agency for Energy Management and Tunisian Scouts focused celebrations in Habib Bourguiba Avenue, the birthplace of the Arab Spring. Tunisian President Moncef Marzouki inaugurated the event.
Celebrities endorsing action for and during Earth Hour included Lionel Messi, Yoko Ono, Amitabh Bachchan, Alejandro Sanz, Imogen Heap and more.
As the hour of inspiration reached Latin America, official Earth Hour organisers and WWF-affiliate Fundacion Vida Silvestre in Argentina celebrated their campaign to raise support for the passing of a Senate bill to make the 3.4 million-hectare 'Banco Burwood' the biggest Marine Protected Area (MPA) in the country. Incorporating this distinctive marine plateau important to fisheries and birds such as albatross, petrels and penguins will more than triple the proportion of Argentina's Exclusive Economic Zone under protection.
Earth Hour participating landmarks included the Sydney Opera House and Harbour Bridge, Tokyo Tower, Taipei 101, The Petronas Towers, Beijing National Stadium (Bird's Nest), Marina Bay Sands Singapore, Gateway of India, The Kremlin and Red Square in Moscow, The Burj Khalifa, The Church of the Nativity (Birthplace of Jesus, Bethlehem), Table Mountain, Dubrovnik City Walls, Eiffel Tower, Avenue Habib Bourguiba, The Acropolis, Tower of Pisa, The Spanish Steps, Brandenburg Gate, Buckingham Palace, Tower Bridge, The UK Houses of Parliament, Big Ben, Christ the Redeemer Statue, CN Tower, Las Vegas Strip, Times Square, The Empire State Building, Niagara Falls and the United Nations Headquarters in New York City.
Earth Hour 2014 will take place on Saturday 29 March.
To relive the action of Earth Hour 2013 please visit http://earthhour.org/live
See the Earth Hour 2013 Official Video at www.ehour.me/2013ViD
Press images can be downloaded at http://earthhour.org/media-centre/images
Downloadable video footage of the global event is available for download at http://www.earthhour.org/media-centre/videos
To join the global community head to:
Earth Hour Canada www.wwf.ca/earthhour
Earth Hour Global www.earthhour.org
About WWF's Earth Hour
Join hundreds of millions of people worldwide and switch off your lights on Saturday, March 23 from 8:30 PM to 9:30 PM. Visit wwf.ca/earthhour to join the movement.
WWF's Earth Hour is an opportunity for individuals, businesses and communities around the globe to unite in a powerful call to action of hope for a better, healthier planet. In Canada, BMO Financial Group and the Toronto Star are the national sponsors, Ontario Power Authority is a regional sponsor and Staples Canada is the education sponsor. As sponsors for WWF's Earth Hour, BMO Financial Group, Toronto Star, Ontario Power Authority and Staples Canada will harness their incredible ability to engage employees and reach customers in spreading our message and encouraging individual action.
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