In addition to the LevelUp app for individual merchants, the companies will also co-promote white-labeled apps for businesses with multiple locations. LevelUp's white-label solution enables businesses to offer a fully branded mobile payment and loyalty solution with access to all LevelUp features on the back end, such as zero payment processing fees, world-class analytics, powerful campaigns, technical support and more.
To accelerate LevelUp acceptance nationally with Heartland's premier payment solutions, Heartland and LevelUp are absorbing 25 percent of the development cost of a white-labeled iPhone and Android app for merchants with 10 or more locations that switch their processing to Heartland, or extend their existing processing relationship with Heartland. In doing so, the offer will accelerate mobile acceptance at chain merchants nationally while delivering Heartland's leading card acceptance solutions, including payment processing and related electronic service solutions.
An added benefit for both merchants and consumers is that LevelUp has integrated its technology into Heartland's E3 end-to-end encryption terminal/POS, which protects payment data throughout its lifecycle. This is combined with Heartland's tokenization technology that replaces card data with a token that replaces this sensitive information. Beyond the merchants' benefits of using E3 for secure mobile payments and mobile loyalty programs, consumers using the LevelUp app can be confident their payment data is protected by the highest level of payment card security.
About Heartland Payment Systems
Heartland Payment Systems, Inc. (NYSE: HPY), the fifth largest payments processor in the United States, delivers credit/debit/prepaid card processing, mobile commerce, eCommerce, marketing solutions, security technology, payroll solutions, and related business solutions and services to more than 250,000 business and educational locations nationwide. A FORTUNE 1000 company, Heartland is the founding supporter of The Merchant Bill of Rights, a public advocacy initiative that educates merchants about fair credit and debit card processing practices. Heartland also established The Sales Professional Bill of Rights to advocate for the rights of sales professionals everywhere. More detailed information can be found by visiting HeartlandPaymentSystems.com, HeartlandPaymentSystems.com/Careers, Heartlandpaymentsystems.com/Blog or following the company on Twitter @HeartlandHPY and Facebook at facebook.com/HeartlandHPY.
LevelUp is a revolutionary new way to pay. Users pay with their phone, saving time and money. Businesses pay zero percent payment processing fees and re-invest those savings into growing their businesses by attracting new customers and bringing them back. LevelUp is a part of SCVNGR, which is backed by Google Ventures, Balderton Capital, Continental Advisors, Highland Capital, Transmedia Capital and T-Venture, the venture arm of Deutsche-Telekom.
Forward Looking Statements:
This press release contains statements of a forward-looking nature which represent our management's beliefs and assumptions concerning future events. Forward-looking statements involve risks, uncertainties and assumptions and are based on information currently available to us. Actual results may differ materially from those expressed in the forward-looking statements due to many factors, including risks and additional factors that are described in the Company's Securities and Exchange Commission filings, including but not limited to the Company's annual report on Form 10-K for the year ended December 31, 2012. We undertake no obligation to update any forward-looking statements to reflect events or circumstances that may arise after the date of this release.
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Michael J. LaCosta
Director of Public Relations
Heartland Payment Systems
1-888-798-3131, ex. 2245
Leanne Scott Brown
LaunchSquad for LevelUp
Michael Farber or Anna Farnum
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