In 2012, Tour de Fat traveled to 15 cities, attracting a total of 74,400 festival attendees and 47,150 parade cyclists. In addition, the festival had an impressive 86 percent diversion of waste from landfills. Tempe, Ariz., raised the most money ($87,216) and New Belgium's hometown of Ft. Collins, Colo., had the most parade riders and festivalgoers with 21,000 people.
See www.facebook.com/TourDeFat for the Tour de Fat credo, schedules, videos and to submit an entry to swap your gas-guzzler for a fancy new bicycle.
Tour de Fat 2013 will cycle through each of the following cities*:
Atlanta, GA: May 11 Piedmont Park *new location*Washington, DC: June 1 Yards ParkDurham, NC: June 15 Diamond View ParkNashville, TN: June 22 Centennial ParkChicago, IL: July 13 Palmer SquareMinneapolis, MN: July 27 Loring ParkBoise, ID: August 17 Ann Morrison ParkFort Collins, CO: August 31 Civic Center Park AreaDenver, CO: September 7 City ParkSan Francisco, CA: September 21 Golden Gate ParkSan Diego, CA: September 28 Golden Hill ParkTempe, AZ: October 5 Tempe Town Beach
*additional schedule details will be released closer to the event.
About New Belgium Brewing Company
New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine's Best Places to Work and one of the Wall Street Journal's Best Small Businesses. The 100 percent employee owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, and one of World Blu's most democratic U.S. businesses. In addition to Fat Tire, New Belgium brews eight year round beers; Ranger IPA, Rampant Imperial IPA, Shift Pale Lager, Sunshine Wheat, 1554 Black Ale, Blue Paddle Pilsener, Abbey Belgian Ale and Trippel. Learn more at www.newbelgium.com.
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Communications Strategy Group