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Premium Brands Holdings Corporation Announces Record 2012 Fourth Quarter Performance

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About Premium Brands

Premium Brands owns a broad range of leading specialty food manufacturing and differentiated food distribution businesses with operations in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Quebec, Nevada and Washington State. The Company services over 22,000 customers and its family of brands and businesses include Grimm's, Harvest, McSweeney's, Bread Garden Go, Hygaard, Hempler's, Quality Fast Foods, Gloria's Best of Fresh, Direct Plus, National Direct-to-Store Distribution (NDSD), Harlan Fairbanks, Creekside Bakehouse, Centennial Foodservice, B&C Foods, Shahir, Duso's, Maximum Seafood, SK Food Group, OvenPride, Hub City Fisheries, Audrey's, Deli Chef and Piller's.

RESULTS OF OPERATIONS

Extra Week of Operations

The Company's fiscal year ends on the last Saturday of the calendar year. As a result its fiscal year is generally 52 weeks, however, every five to six years the Company has a fiscal year that is 53 weeks due to the calendar year being slightly longer than 52 weeks.

In 2011 the Company's fiscal year was 53 weeks resulting in an extra week of operations as compared to 2012. The Company estimates the impact of the extra week of operations on its sales and EBITDA to be $15.6 million and $0.1 million, respectively. The nominal impact on the Company's EBITDA relative to the higher sales impact is due to: (i) the year-end holiday season and generally poor weather in December resulting in the extra week being a relatively poor sales week; and (ii) despite the poor sales week the Company still incurred a full week of costs for items such as plant, sales, distribution and administrative overhead.

Revenue(in thousands of dollars except percentages)              13 weeks        14 weeks        52 weeks       53 weeks                 ended           ended           ended          ended               Dec 29,         Dec 31,         Dec 29,        Dec 31,                  2012      %     2011      %     2012      %    2011      %Revenue by segment:  Retail       151,404  62.0%  152,542  62.2%  597,013  61.6% 436,929  55.4%  Foodservice   92,645  38.0%   92,695  37.8%  371,762  38.4% 352,003  44.6%  --------------------------------------------------------------------------  Consolidated 244,049 100.0%  245,237 100.0%  968,775 100.0% 788,932 100.0%  --------------------------------------------------------------------------  --------------------------------------------------------------------------


Normalizing for the extra week in the fourth quarter of 2011 Retail's revenue for the fourth quarter of 2012 as compared to the fourth quarter of 2011 increased by $8.2 million or 5.7%.

Retail's organic growth for the quarter was slightly below the Company's targeted range of 6% to 8% due to a $3.2 million decrease in sales resulting from the following factors:

i.  The restructuring of Retail's NDSD business' distribution network. This    initiative involves the conversion of NDSD's customers in certain    defined territories from being serviced by NDSD's direct-to-store    delivery (DSD) trucks to being serviced by exclusive third party    distributors that form part of NDSD's distribution network (see    Restructuring Costs). As a result, in territories that have been    converted the Company now sells its products at a discounted price to an    exclusive third party distributor who in turn sells and distributes the    Company's products to convenience store retailers.ii. The decision by two large convenience store chains to use basic service    wholesale distributors instead of NDSD's full service DSD network to    deliver the Company's products to their stores. Similar to the impact of    transitioning certain business to third party distributors, this    resulted in the Company selling its products at a discounted price to    wholesale distributors who in turn sell and distribute the products to    the applicable convenience store chain's retail locations.iii.The sale of Retail's fresh sandwich operation in Etobicoke, Ontario as    part of the consolidation of its sandwich operations.iv. The continued decline in consumer demand for food products purchased    through the convenience store channel. This trend is being driven by a    variety of factors (including changing consumer eating habits, the    proliferation of quick serve restaurants, high gas prices and pay-at-    the-pump legislation) that are impacting consumer discretionary spending    in this retail channel.

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