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Aberdeen Group Publishes Human Capital Management Research

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BOSTON, MA -- (Marketwire) -- 03/13/13 -- Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the publication of new research reports from its Human Capital Management research practice.

"Harnessing Big Data's Power in Retail Workforce Management," prepared by Mollie Lombardi, Vice President and Principal Analyst in Aberdeen's Human Capital Management practice, states that Big Data is a theme that has been echoing around the human capital marketplace for some time now, but many organizations struggle with understanding what it really means, and more importantly what its implications are for achieving business results. For the retail sector in particular, Big Data can offer critical insights and information that can help organizations deliver a better customer experience -- an essential element of retail success. This Sector Insight will help readers understand what Big Data means and how they can harness its potential to improve operational efficiency and increase customer delight. To obtain a complimentary copy of this report, visit: http://www.aberdeen.com/Aberdeen-Library/8345/SI-retail-workforce-management.aspx.

"The Power of Learning for Today's Healthcare Organizations," also prepared by Mollie Lombardi, states that there may not be any other sector of the U.S. marketplace undergoing as much change today as the healthcare industry. Recent healthcare reform legislation will be going into effect this year making millions of previously uninsured Americans eligible for healthcare insurance, thus driving up demand for healthcare services. It will also change how organizations are reimbursed, requiring focus on clinical outcomes, patient satisfaction, and transparency around organizational efficiency. Concurrently, current shortages of both clinical and nonclinical critical skills will continue to impact the health care industry. These changes require a learning environment providing healthcare organizations with agility, while keeping their workforce aligned with patient needs and compliance requirements. This Insight examines how healthcare organizations use learning to meet the challenges presented by this perfect storm of marketplace conditions. To obtain a complimentary copy of this report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=8354&camp=2.

Finally, from Mollie Lombardi, "Workforce Analytics in Retail: Using Data to Drive Decisions," states that the need for actionable data in the form of workforce analytics is a theme that has been echoing around the marketplace for some time now, but many organizations struggle with understanding what analytics really means, and more importantly, its implications for achieving business results. For the retail sector, workforce analytics can offer critical insights and information that can help organizations deliver a better customer experience -- an essential element of retail success. This Sector Insight, will define what workforce analytics really are, how retailers can harness the potential of data-driven decision-making to improve operational efficiency and increase customer delight. To obtain a complimentary copy of this report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=8366&camp=2.

Next, from Madeline Laurano, "The Next Generation of Mobile Recruitment," states that although organizations are rapidly embracing mobile technology for identifying, attracting and hiring top talent, they also finding it increasingly difficult to achieve results. Despite advancements in mobile recruitment, the disconnect between how the business approaches mobile and how HR approaches mobile continues to persist. To bridge this gap and align with overall business objectives, talent acquisition professionals must think strategically about mobile in terms of both hiring process design and technology selection. This report provides insight into how leading organizations create results-driven mobile recruitment strategies through collaboration with the business and an investment in mobile technology. To obtain a complimentary copy of this report, visit: http://www.aberdeen.com/Aberdeen-Library/8369/AI-talent-mobile-recruitment.aspx.

Also from Madeline Laurano "Is It Time to Gamify Your Onboarding Program?," indicates that while many areas of business are rapidly adopting the concept of gamification, HR has been slow to respond. In fact, only 17% of organizations in Aberdeen's upcoming 2013 Strategic Onboarding report apply gaming techniques to the new hire experience. As organizations struggle to engage new hires in the company culture and strengthen the employer brand, gamification is one strategy they should consider. Aberdeen research indicates organizations that include gamification in onboarding drive better business outcomes such as performance, engagement, and retention. Additionally, they better position themselves to align onboarding with learning and development initiatives. This Analyst Insight can help organizations understand the key drivers and organizational benefits behind gamifying the onboarding process. To obtain a complimentary copy of this report, visit: http://www.aberdeen.com/Aberdeen-Library/8373/AI-talent-acquisition-gamification.aspx.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), is a global, full-service, multi-channel marketing services firm with deep expertise in developing research-based technology marketing content. Enabled by its team of 40 analysts covering 16 industry-sector categories, Aberdeen provides B2B marketers with relevant content assets available in multiple formats that target each stage of the customer buying cycle.

Aberdeen has offices in Boston and London. Harte-Hanks operates 25 offices in the United States, and has locations throughout Asia-Pacific, Europe, and Latin America.

© 2013 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com



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